Official Plarium Blog

How to Create Magic Sign Art Learn How To Create A Fantastic Game Setting Working as a Game Designer at Plarium The Making of the Fantasy Warrior The Most Common Terms Used In MMOs 5 Tips to Spark PR Exposure for Your Game Launch Localization and Gaming Challenges – Part 2 Localization and Gaming Challenges Jesper Kyd: Music Transcends All Platforms The Power of Hardcore Social Games at Plarium

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My name is Sergey Samarskiy and I’d like to talk to you about how I created the ‘Magic Sign’ entry. Get comfortable – this is going to be entertaining and enlightening!</p>\n\n<p style=\"text-align: center;\"><a data-analytics-id=\"blog.banner.test\" data-analytics-payload=\"{\"position\":\"top\"}\" <p style=\"text-align: center;\"><a data-analytics-id=\"blog.banner.test\" data-analytics-payload=\"{\"position\":\"top\"}\" href=\"https://plarium.com/en/how-to-download-unauthorized/?plid=147426&pxl=seo\"><img alt=\"Raid Shadow Legends On PC\" src=\"https://gallery-pl.go-game.io/uploads/2019/10/RAD_RAID_EN_1920x1080_Serj_2018-0507_01Id5209_B74904_970x250_NoOS_English&IMG=1LSO.jpg\" /></a></p>\n\n<h2>The Concept</h2>\n\n<p>I was reading the Chronicles of Amber authored by R. Zelazny just before the Mage Tower contest. This fantasy series is a fountain of inspiration for me, notably the Merlin Cycle. I conjured up an image of a mage by utilizing a sign as the source of inspiration and power in my mind’s eye.</p>\n\n<h2>The Quest Begins…</h2>\n\n<p>It doesn't matter whether your project is personal or business-oriented. In either case, you will need to find reliable references as your number one step. For me, I like to work backwards from the vision to the reality. At this point in time I was in the preproduction stage of development. My task was simple: collect as much quality artwork from the Internet as possible.</p>\n\n<p>A well of inspiration for me was the famed illustrator – Michael Komarck. Feel free to take a look at <a href=\"http://komarckart.com/\" target=\"_blank\">his website</a> to see exactly how inspiring a character this fellow really is. Another top-quality reference that I used was the fantasy card game – Magic the Gathering.<br />\nI kept these sources of inspiration in a separate file so that I can preserve all the necessary information. I use Photoshop with these images for easy access and referencing purposes.</p>\n\n<p style=\"text-align:right\"><img alt=\"Inspiration\" src=\"//cdn01.x-plarium.com/browser/old/blog/en/2015/26/magic_sign_art_work2.jpg\" style=\"height:863px; width:628px\" title=\"Inspiration\" /></p>\n\n<p>This collection of artwork is a great source of inspiration for me to choose the ideas and styles of my new projects.</p>\n\n<p style=\"text-align: center;\"><a data-analytics-id=\"blog.banner.test\" data-analytics-payload=\"{\"position\":\"middle\"}\" href=\"https://plarium.com/en/how-to-download-unauthorized/?plid=147426&pxl=seo\"><img alt=\"Raid Shadow Legends On PC\" src=\"https://gallery-pl.go-game.io/uploads/2019/11/RAD_RedGirl_B76234_970x66_Android_iOS_English&IMG=1MTM.jpg\" /></a></p>\n\n<h2>Starting with sketches…</h2>\n\n<p>With my artwork in folders, the next step is sketching miniatures. Sketches are a terrific way for me to have a general concept of the character without too much detail. This is still in a raw form, but it serves as a reference point for all the work to follow.</p>\n\n<p style=\"text-align:center\"><img alt=\"Sketching\" src=\"//cdn01.x-plarium.com/browser/old/blog/en/2015/26/magic_sign_art_work3.jpg\" style=\"height:277px; width:500px\" title=\"Sketching\" /></p>\n\n<p>As you can see, I sketched several miniatures and then selected the one that I like the most. This will be my starting point.</p>\n\n<h2>Picking a Photo …</h2>\n\n<p>With this sketch in hand, the next piece of the puzzle is finding references for the weapons, posture, clothing and style that I am looking for. Regarding posture, I didn't use the Internet for any of my photos searches. I referenced this myself, with the help of many different photos in my inventory.</p>\n\n<p>I like realism in the clothing without too much intricate detail. As my starting point, I used photographs of costumes from the Lord of the Rings, different types of medieval clothing designs and other forms of artwork.</p>\n\n<p style=\"text-align:center\"><img alt=\"Clothing and weapons\" src=\"//cdn01.x-plarium.com/browser/old/blog/en/2015/26/magic_sign_art_work4.jpg\" style=\"height:918px; width:538px\" title=\"Clothing and weapons\" /></p>\n\n<h2>The Drawing…</h2>\n\n<p>Now that I had all this information at my fingertips, I began working in earnest. While looking at the posture in the photograph, I completed a rough sketch of the image.</p>\n\n<p style=\"text-align:center\"><img alt=\"The Drawing\" src=\"//cdn01.x-plarium.com/browser/old/blog/en/2015/26/magic_sign_art_work5.jpg\" style=\"height:452px; width:650px\" title=\"The Drawing\" /></p>\n\n<p>Next up, I added plenty of detail as you can see in the costume design – all in black & white.</p>\n\n<p style=\"text-align:center\"><img alt=\"Costume Design\" src=\"//cdn01.x-plarium.com/browser/old/blog/en/2015/26/magic_sign_art_work6.jpg\" style=\"height:452px; width:650px\" title=\"Costume Design\" /></p>\n\n<p>Painting comes next. My preferred choice is a simple method using layers with Overlay.</p>\n\n<p style=\"text-align:center\"><img alt=\"Now with colors\" src=\"//cdn01.x-plarium.com/browser/old/blog/en/2015/26/magic_sign_art_work7.jpg\" style=\"height:448px; width:650px\" title=\"Now with colors\" /></p>\n\n<p>Once the right colors have been applied, I can make the necessary corrections and hone in on the details.</p>\n\n<p style=\"text-align:center\"><img alt=\"Final Touches\" src=\"//cdn01.x-plarium.com/browser/old/blog/en/2015/26/magic_sign_art_work8.jpg\" style=\"height:448px; width:650px\" title=\"Final Touches\" /></p>\n\n<p>This whole process continues until I’m 100% satisfied with the end result.</p>\n\n<h2>The Tower</h2>\n\n<p>Once the mage is done, my next step is to begin work on the tower. In much the same manner as I listed above, it is important to collect as many useful references as possible to get an idea of the end picture. Since I required realism in my image, I opted for an existing structure as my point of reference.</p>\n\n<p style=\"text-align:center\"><img alt=\"Tower Inspiration\" src=\"//cdn01.x-plarium.com/browser/old/blog/en/2015/26/magic_sign_art_work9.jpg\" style=\"height:720px; width:628px\" title=\"Tower Inspiration\" /></p>\n\n<p>This is where it gets interesting: I modified Durham Cathedral to add a splash of fantasy. It is important to recreate the tower shape, structure and style so that it fits the requirements of the artwork.</p>\n\n<p style=\"text-align:center\"><img alt=\"Adding Fantasy\" src=\"//cdn01.x-plarium.com/browser/old/blog/en/2015/26/magic_sign_art_work10.jpg\" style=\"height:568px; width:497px\" title=\"Adding Fantasy\" /></p>\n\n<p>I set myself a challenge: complete the tower in one evening. Believe it or not, after 4 hours of non-stop work I was almost there.</p>\n\n<p style=\"text-align:center\"><img alt=\"The Challenge\" src=\"//cdn01.x-plarium.com/browser/old/blog/en/2015/26/magic_sign_art_work11.jpg\" style=\"height:743px; width:650px\" title=\"The Challenge\" /></p>\n\n<h2>The Analysis</h2>\n\n<p>After some much-needed shuteye, I began analyzing the image in earnest. There were certain aspects missing in this image, and I wanted to give it an interesting edge with additional colors and special effects. I consulted with a friend of mine who suggested that I should have fireballs slamming into the tower. With that image in mind, I set out to create precisely that!</p>\n\n<p style=\"text-align:center\"><img alt=\"Final Product\" src=\"//cdn01.x-plarium.com/browser/old/blog/en/2015/26/magic_sign_art_work12.jpg\" style=\"height:849px; width:600px\" title=\"Final Product\" /></p>\n\n<h2>The Finishing Touches</h2>\n\n<p>There is lots of extra work that is required to bring the image to life. I made a series of general corrections, added intricate details and finally conjured up a high-resolution image with the following dimensions: 7069x9998. After several evenings of hard work, the end result was precisely what I was after!</p>\n\n<h2>The Final Word</h2>\n\n<p>The process of creating this fantastic Magic Sign artwork was thoroughly enjoyable. I would like to send a big thank you to the organizers of the contest and to all the participants. The artwork was superb! I would also like to pay special tribute to Georgiy Gigem Ibrailov and Mariya Ketka Trepalina for the time they devoted to helping me.</p>\n\n<p style=\"text-align: center;\"><a data-analytics-id=\"blog.banner.test\" data-analytics-payload=\"{\"position\":\"bottom\"}\" href=\"https://plarium.com/en/how-to-download-unauthorized/?plid=147426&pxl=seo\"><img alt=\"Raid Shadow Legends On PC\" src=\"https://gallery-pl.go-game.io/uploads/2019/10/RAD_Team_B74910_970x250_NoOS_English&IMG=1LSU.jpg\" /></a></p>\n","date":"12/22/2015"},"images":{"preview":{"href":"//cdn01.x-plarium.com/browser/old/blog/en/2014/07/social-gaming-needs-great-sound.jpg"},"authorAvatar":{"href":"//cdn01.x-plarium.com/browser/content/portal/common/avatars/default_avatar.jpg","sizes":[]}},"template_options":{"compositeId":"10884"}},{"links":{"link":"/en/blog/game-setting/"},"strings":{"title":"Learn How To Create A Fantastic Game Setting","category":"Plarium- Behind the Scenes","author":"PLARIUM STAFF","readTime":"600000","description":"<p style=\"text-align:center\"><img alt=\"Learn How to Create a Fantastic Game Setting\" src=\"//cdn01.x-plarium.com/browser/old/blog/en/2015/26/Learn_How_To_Create_A_Fantastic_Game_Setting1.jpg\" style=\"height:423px; width:650px\" title=\"Learn How to Create a Fantastic Game Setting\" /></p>\n\n<p>The overwhelming majority of information we process is done visually. In fact, experts put that figure as high as 90%. Our short-term memories are only capable of holding between 5-9 objects simultaneously and thanks to Twitter, news is often delivered in a format that is limited to 140 characters.</p>\n\n<p>This is a good indicator of how easy it is for us to become bored with visual stimuli. If something doesn't captivate our attention from the get-go, chances are we’ll quickly lose interest. The gaming industry also faces tough challenges as it attempts to enthrall players and retain them as loyal patrons. Consider for a moment that the biggest names in the gaming world struggle with this every single day – then imagine how hard it is for small gaming companies trying to make a name for themselves.</p>\n\n<p>We will demonstrate how a balanced setting can greatly assist when it comes to player retention, interaction and enjoyment in the game.<br />\nWe’ll start by taking you back to where it all begins – a white canvas!</p>\n\n<p style=\"text-align: center;\"><a data-analytics-id=\"blog.banner.test\" data-analytics-payload=\"{\"position\":\"top\"}\" <p style=\"text-align: center;\"><a data-analytics-id=\"blog.banner.test\" data-analytics-payload=\"{\"position\":\"top\"}\" href=\"https://plarium.com/en/how-to-download-unauthorized/?plid=147426&pxl=seo\"><img alt=\"Raid Shadow Legends On PC\" src=\"https://gallery-pl.go-game.io/uploads/2019/10/RAD_RAID_EN_1920x1080_Serj_2018-0507_01Id5209_B74904_970x250_NoOS_English&IMG=1LSO.jpg\" /></a></p>\n\n<h2>Understanding the Setting</h2>\n\n<p>Simply put, the setting is the environment where the action takes place in a game. There are all sorts of settings out there, and you're probably familiar with many of them. These include art deco, post-apocalyptic, sci-fi, fantasy, battlefield, etc. You can gather a lot of information about the game from its setting.</p>\n\n<p>Let’s consider several games and the settings they use to create the right atmosphere: Mass Effect and Star Trek are sci-fi games of note; Neverwinter Nights is a fantasy-laden game; Sparta: War of Empires is battlefield action with historical overtones, and Fallout takes place in a post-apocalyptic world.</p>\n\n<p>That having been said, it's not always cut and dry with different games. Sometimes there is so much going on in the game that the setting needs to use multiple elements to create the ideal environment. Consider the differences between dieselpunk and steampunk – both stem from the early 19th century and they both refer to the era when steam engines reigned supreme.</p>\n\n<p>However dieselpunk is more modern and it extols the virtues of the progress being made with diesel technology. Dieselpunk as a genre was heavily influenced by the period between World War II and the mid-1950s, with plenty of emphasis on future-oriented technology.</p>\n\n<p>Gaming developers utilize setting to maximum effect. It's about so much more than the time and place where the action unfolds; a good setting involves myriad factors that create the laws of the fictional world where the game characters interact with players.</p>\n\n<p>The goal is to create the ultimate gaming universe – a place where players are engaged and rewarded with stellar gameplay.</p>\n\n<h2>Understanding the Flow</h2>\n\n<p>Mihaly Csikszentmihalyi, the world-famous psychology professor of Claremont Graduate University, was perhaps the first notable authority to define flow. In fact, he was so enamored by the concept of flow that he called it the secret to happiness. To him, flow is about ongoing satisfaction in activities – a state of immersion and heightened focus in all facets of life.</p>\n\n<p>In the gaming universe, this is achieved when all your skills are applied to solve challenges. There are multiple components to the state of flow, of which the setting is certainly one of the most important. The goal at all times is to bring players into the gaming arena and blur the lines between the gaming world and the real world. This results in immersion, integration and oneness with the gaming universe. Real-world constraints such as time, space and gravity melt away.</p>\n\n<p style=\"text-align: center;\"><a data-analytics-id=\"blog.banner.test\" data-analytics-payload=\"{\"position\":\"middle\"}\" href=\"https://plarium.com/en/how-to-download-unauthorized/?plid=147426&pxl=seo\"><img alt=\"Raid Shadow Legends On PC\" src=\"https://gallery-pl.go-game.io/uploads/2019/11/RAD_RedGirl_B76234_970x66_Android_iOS_English&IMG=1MTM.jpg\" /></a></p>\n\n<h2>How Choice Weighs In</h2>\n\n<p>When gaming developers don't pay sufficient attention to things like target marketing, engaging plot lines or the game’s setting, problems arise. This leads to many mistakes, including the following:</p>\n\n<p><br />\n·         By working backwards, a developer establishes the setting first and then adjusts the mechanics to mesh with that setting. The developer then decides which types of players would be interested in this particular product.<br />\n·         Some developers believe that the mechanics of the game are all important. They forego things like setting – to their detriment.<br />\n·         The developer may create a game without paying any attention to the target audience.</p>\n\n<p>The problem with the first example is that there is a mismatch between reality and the images created. As a case in point, Demolition Lander featured a massive scope and a space setting, but the graphics were too underdeveloped and the mechanics failed to do justice to such a large-scale universe. As a result, this Kickstarter game didn’t hit its targets.</p>\n\n<p>Settings that are haphazardly applied to really interesting games can also ruin the experience for players. Mirror’s Edge features incredible graphics and animation and top-notch mechanics. The poor quality game world and an uninspiring script don't do justice to this game. As a result of negative feedback by critics and players alike, the flow of the game was severely hampered. This was evident during the story campaign where players found it difficult to immerse themselves in the futuristic city.</p>\n\n<h2>Timing is everything</h2>\n\n<p>At the beginning of a game's development, the setting must be chosen. During the game planning stage, things like the payment system, gaming platform, in-game mechanics and other aspects must be factored into the equation. Together, these aspects will determine which type of players will be attracted to the game.</p>\n\n<p>Extensive market research needs to be conducted in advance so that the game is well received by its audience. Of course, if it were possible, the best thing to do would be to take a control group of players and see precisely what would satisfy their gaming preferences, and then build a game around that!</p>\n\n<p>Several years ago, in 2011, Plarium developed its strategy with just a handful of hardcore gaming fans. On a shoestring budget and with limited human resources, Plarium’s success was dependent on the passion and determination of its developers. Things like advanced analytics were unavailable at the time.</p>\n\n<p>There simply was no opportunity to devote an entire department to game analytics or market research. What there was, however, was a dedicated team of hardcore gamers intent on understanding the needs of the gaming audience. Instead of following what everybody else was doing in the <a href=\"//plarium.com/en/behind-the-scenes/hardcore-gamer/\">social gaming realm</a>, Plarium went in the other direction with a post-apocalyptic setting in Total Domination. Cartoon-style social games inspired by Zynga simply wouldn't cut it with Plarium’s gaming enthusiasts.</p>\n\n<p>With the direction established, setting took center stage. At this point, it's necessary to conduct extensive market research – trends, market analysis, target audience needs etc. Based on the outcomes of the research, Plarium implemented a plan of action regarding setting, mechanics and other aspects of upcoming games.</p>\n\n<h2>The Importance of Text</h2>\n\n<p>Some games do a fantastic job of telling a story without displaying any text. However, in spite of the advancements in graphics technology, text is still incredibly useful for gaming purposes. MUD gaming developers used text to bring players into a state of continual engagement, excitement and contentment – flow. As a result, most of the player base was generated through player referrals.</p>\n\n<p>Other games that use text to great effect include Sword & Sorcery and Fallout. Without any real hardware required to run those games, players could use their own creative flair to imagine the most fantastic game settings in the universe.</p>\n\n<p>Social gaming is all about immersion. The ideal setting needs to be created, with a careful balance between text and visuals, to reel in players and keep them entertained at all times. The combined effect of text and visuals must grab the player’s attention from the moment they register, and keep them coming back for more, day after day.</p>\n\n<p>Game lore is an integral component of all <a href=\"//plarium.com/en/strategy-games/\">Plarium’s strategy-based games</a>. The lore includes elements such as economics, social order, mythology, religious components, and other idiosyncrasies that are innate components of the game setting. By creating a rich culture within a game, greater consistency and focus can be achieved. This makes it possible to update the game accordingly.</p>\n\n<p style=\"text-align:center\"><img alt=\"Plariums Rich Game Lore\" src=\"//cdn01.x-plarium.com/browser/old/blog/en/2015/26/Learn_How_To_Create_A_Fantastic_Game_Setting2.png\" style=\"height:454px; width:650px\" title=\"Plariums Rich Game Lore\" /></p>\n\n<p>The type of text that is added in to a game is not meant for window dressing purposes only. It is meant to add thematic value to the game. One of Plarium’s top games – <a href=\"//plarium.com/en/strategy-games/pirates-tides-of-fortune/\">Pirates: Tides of Fortune</a> has taken this concept one step further, giving players the special option of selecting to play the game in Pirate English.</p>\n\n<p>The amount of effort that was expended in creating this separate localization was well worth it. There are currently 30% more real pirates (players using the Pirate English version) than ordinary landlubbing users playing the game.</p>\n\n<p>Several different types of text occur in a game, ranging from standard literary texts to technical texts. The latter refers to things like updates on interface elements, news and in-game manuals. In Pirates: Tides of Fortune, you would be better served with ‘Argh! Step aboard me ol’ galley and rain fire on …’ than the simple ‘Welcome to Pirates: Tides of Fortune.’ The diction used must suit the theme and flavor of the game to create the ultimate immersive experience.</p>\n\n<p>This goes to the very core of setting the scene, blurring the lines between fact and fantasy effectively and creating an unforgettable experience. No stone should be left unturned when it comes to the setting. This applies to technical support, e-mails, forum posts and social networks, too.</p>\n\n<p>Players expect all aspects of the game to be true to the game’s very essence. One slip-up is all it takes to shatter expectations and jerk a player out of the state of flow, and that's why the game developers at Plarium live, eat and sleep the games they create.</p>\n\n<p>In <a href=\"//plarium.com/en/strategy-games/total-domination/\">Total Domination</a>, for example, we have a character named Keera Raz who will guide you through certain stages of the game. A seasoned female Commander with plenty of sass and wit, Keera adds much-needed comic relief to an otherwise grim and bleak nuclear wasteland. We've taken the level of interaction to a whole new level with Keera; she e-mails players and also maintains open channels of communication on forums, blogs and social networks. Simple things like e-mails shouldn’t be boring; they need to add value, mystery, intrigue or humor to keep players on their toes.</p>\n\n<p>These types of texts keep things lively by engaging players on multiple fronts. The idea is to create a setting that transcends the boundaries of the game and appeals to players in other aspects of their daily lives. It all comes back to the concept of flow – the sum total of all the components of the game must create a more meaningful, rewarding and immersive experience for the players.</p>\n\n<p>Take a look at this letter, written by an enigmatic lady named Voronika to fans of Pathogenic. This was launched on the eve of their campaign on Kickstarter.</p>\n\n<p style=\"text-align:center\"><img alt=\"\" src=\"//cdn01.x-plarium.com/browser/old/blog/en/2015/26/Learn_How_To_Create_A_Fantastic_Game_Setting3.jpg\" style=\"height:360px; width:800px\" /></p>\n\n<p>It is not uncommon for game developers to go the whole 9 yards when creating a game universe. Some developers go so far as to create fictional corporations from their game universe, open up offices on their behalf or even establish multiple websites as part of their advertising campaign.</p>\n\n<p>Several years ago, a fascinating letter started making its rounds on the Internet from the founders of Umbrella Inc. They were requesting an allocation of $100 billion in research fees from the US government!</p>\n\n<h2>Persuaded to play</h2>\n\n<p>As you can see, the setting of a game is crucial to the game’s authenticity and integrity. This is an all-encompassing undertaking that covers everything from text to video, the user interface, graphics, and music and lyrics. The idea is to take all these individual components and assemble them to create a whole that is much greater than the sum of its parts.</p>\n\n<p>Stay Tuned for more!</p>\n\n<p><a href=\"//plarium.com/en/browser-games/\"><strong>Play Plarium Games NOW! </strong></a></p>\n\n<p style=\"text-align: center;\"><a data-analytics-id=\"blog.banner.test\" data-analytics-payload=\"{\"position\":\"bottom\"}\" href=\"https://plarium.com/en/how-to-download-unauthorized/?plid=147426&pxl=seo\"><img alt=\"Raid Shadow Legends On PC\" src=\"https://gallery-pl.go-game.io/uploads/2019/10/RAD_Team_B74910_970x250_NoOS_English&IMG=1LSU.jpg\" /></a></p>","date":"12/20/2015"},"images":{"preview":{"href":"//cdn01.x-plarium.com/browser/old/blog/en/2014/07/building-online-community.jpg"},"authorAvatar":{"href":"//cdn01.x-plarium.com/browser/content/portal/common/avatars/default_avatar.jpg","sizes":[]}},"template_options":{"compositeId":"10872"}},{"links":{"link":"/en/blog/game-designer/"},"strings":{"title":" Working as a Game Designer at Plarium","category":"Plarium- Behind the Scenes","author":"PLARIUM STAFF","readTime":"240000","description":"<p>We’d like to introduce you to Barry O'Brien – our video game designer here at <a href=\"//plarium.com/\">Plarium</a>. In 2002, Barry graduated with a BA Honors in Digital & Design Animation from the prestigious Cumbria Institute of the Arts in the United Kingdom. The next year, he teamed up with Bizarre Creations as an environmental artist. He later moved on to level design. Nowadays, Barry lives in Israel with his wife Einat and their 3 kids – Dan, Ethan and Luke.</p>\n\n<p style=\"text-align: center;\"><img alt=\"Plariums Barry O'Brien\" src=\"//cdn01.x-plarium.com/browser/old/blog/en/2015/26/perks_of_being_a_game_designer.jpg\" style=\"height:366px; width:650px\" title=\"Plariums Barry O'Brien\" /></p>\n\n<p style=\"text-align: center;\"><a data-analytics-id=\"blog.banner.test\" data-analytics-payload=\"{\"position\":\"top\"}\" <p style=\"text-align: center;\"><a data-analytics-id=\"blog.banner.test\" data-analytics-payload=\"{\"position\":\"top\"}\" href=\"https://plarium.com/en/how-to-download-unauthorized/?plid=147426&pxl=seo\"><img alt=\"Raid Shadow Legends On PC\" src=\"https://gallery-pl.go-game.io/uploads/2019/10/RAD_RAID_EN_1920x1080_Serj_2018-0507_01Id5209_B74904_970x250_NoOS_English&IMG=1LSO.jpg\" /></a></p>\n\n<h2>The Perks & Challenges of being a Game Designer</h2>\n\n<p>Many people in the gaming world consider being a game designer the ultimate job. The fact of the matter is that I completely agree with that thinking. We've got it pretty good – we get paid to play the games we love, but we also have to do a fair amount of work.</p>\n\n<p>Gaming is lots of fun, and we have to make sure that everything going on behind the scenes keeps it that way. That's where the work component comes in. This is the thinking on the matter: The more you know about games as a designer, the better a game designer you will be.</p>\n\n<p>As game designers, we see things from a different perspective because we are always analyzing the overall experience. If I experienced something awesome in a game, my first thought is what caused that? There are so many possible reasons why an experience is elevated from a player’s perspective. It could be an incredible game mechanic, a character set piece, the confluence of several events or even an environment that I just landed up in.</p>\n\n<p>Then there's the other side of things – the boredom. If I find myself going through the motions in a game with too much monotony, I ask myself the following question: What is missing here? What would make this game so much more fun to play?</p>\n\n<p style=\"text-align: center;\"><a data-analytics-id=\"blog.banner.test\" data-analytics-payload=\"{\"position\":\"middle\"}\" href=\"https://plarium.com/en/how-to-download-unauthorized/?plid=147426&pxl=seo\"><img alt=\"Raid Shadow Legends On PC\" src=\"https://gallery-pl.go-game.io/uploads/2019/11/RAD_RedGirl_B76234_970x66_Android_iOS_English&IMG=1MTM.jpg\" /></a></p>\n\n<h2>The Mechanics of Game Design</h2>\n\n<p>On the work front, my days are spent writing mounds of game design documents. This includes things like creating flowcharts, system spreadsheets and related text. All game designers are faced with the same challenges, namely creating the perfect game balance.</p>\n\n<p>Players want to be challenged at every level of the game, but they also want fairness. In other words there must be a skill-based component which allows players to defeat real opponents or artificial intelligence opponents. For me, and other game designers, game balance is the make or break factor. You cannot begin to imagine how much time, effort and expense goes towards this very component. It is an ongoing process that potentially lasts as long as the game itself.</p>\n\n<p>If you're wondering what types of skills are needed to be a great game designer, you're in luck! Good candidates have an incredible command of the English language in both written and spoken formats. Highly educated folks are always in demand and it helps to have terrific maths abilities. Things like logic, analytics, an in-depth knowledge of the gaming industry and related products certainly helps. Of course, you have to enjoy what you do because that translates into riveting gaming entertainment.</p>\n\n<h2>The Pressure Cooker</h2>\n\n<p>It may appear to be all fun and games, but there is a very serious side to game design. The actual creation of a game requires the entire team to cooperate. But at the end of the day it's the game designers that create an incredible game experience. You may be surprised to learn how many different departments comprise a game studio, with <a href=\"//plarium.com/en/behind-the-scenes/social-gaming-and-sound/\">sound</a>, development, art, animation and GUI units all working synergistically to perfect the final product.</p>\n\n<p>But guess who they all look up to for direction - the Game Design team. For this reason, the Game Design team must have a clear understanding of the game vision.</p>\n\n<p>At the end of the day, being a game designer is a great career choice. It is rewarding, exciting and challenging. If you're interested in making a career out of Game Design, I would have no hesitation in recommending it to you. Thanks to the power of incredible game development software, free 3-D animation and YouTube, anyone can learn about Game Design from the comforts of home.</p>\n\n<p>Once you perfect your skills, you'll be in a great position to get a job in the gaming industry. If you’re little stuck about where to begin, why not consider Plarium. It's a fantastic independent studio which really encourages and fosters collaboration and creative thinking. Plarium is continually pushing the boundaries – that’s precisely the type of environment you want to work in.</p>\n\n<p>Close your eyes for a moment and let your imagination conjure up the most fantastic and exciting game environment. Now imagine working towards creating that very Game Design and bringing it to life right before your very eyes. That's what makes this vocation so thrilling.</p>\n\n<p style=\"text-align: center;\"><a data-analytics-id=\"blog.banner.test\" data-analytics-payload=\"{\"position\":\"bottom\"}\" href=\"https://plarium.com/en/how-to-download-unauthorized/?plid=147426&pxl=seo\"><img alt=\"Raid Shadow Legends On PC\" src=\"https://gallery-pl.go-game.io/uploads/2019/10/RAD_Team_B74910_970x250_NoOS_English&IMG=1LSU.jpg\" /></a></p>","date":"12/15/2015"},"images":{"preview":{"href":"//cdn01.x-plarium.com/browser/old/blog/en/2014/07/rise-of-samer.png"},"authorAvatar":{"href":"//cdn01.x-plarium.com/browser/content/portal/common/avatars/default_avatar.jpg","sizes":[]}},"template_options":{"compositeId":"10857"}},{"links":{"link":"/en/blog/making-of-warrior/"},"strings":{"title":"The Making of the Fantasy Warrior","category":"Plarium- Behind the Scenes","author":"PLARIUM STAFF","readTime":"60000","description":"<p>Plarium Games’s acclaimed concept artist, Valentin Demchenko, brings the Fantasy Warrior to life with dazzling realism. Watch how every fascinating detail is expertly crafted onto the body armor and physique, ultimately giving rise to an iconic warrior known in the <a href=\"//plarium.com/en/strategy-games/nords-heroes-of-the-north/\">MMORPG games</a> world as Fantasy Warrior. </p>\n\n<p style=\"text-align: center;\"><a data-analytics-id=\"blog.banner.test\" data-analytics-payload=\"{\"position\":\"top\"}\" <p style=\"text-align: center;\"><a data-analytics-id=\"blog.banner.test\" data-analytics-payload=\"{\"position\":\"top\"}\" href=\"https://plarium.com/en/how-to-download-unauthorized/?plid=147426&pxl=seo\"><img alt=\"Raid Shadow Legends On PC\" src=\"https://gallery-pl.go-game.io/uploads/2019/10/RAD_RAID_EN_1920x1080_Serj_2018-0507_01Id5209_B74904_970x250_NoOS_English&IMG=1LSO.jpg\" /></a></p>\n\n<p>The background musical score selected for this concept video is from Man of La Mancha by Richard Hayman Symphony Orchestra. Demchenko’s prowess is evident as he paints layer upon layer of rich color, intricate detail and vibrant textures onto the character. Such is his artistic prowess that the Fantasy Warrior comes to life right before your eyes.</p>\n\n<p>No detail is neglected; every single brush stroke is deliberate, and simply perfect. In just 8 minutes 37 seconds, a masterpiece is unveiled… </p>\n\n<p><iframe frameborder=\"0\" height=\"360\" src=\"https://www.youtube.com/embed/O9U0eKDMsKM?rel=0&controls=0&showinfo=0\" width=\"640\"></iframe></p>\n","date":"12/2/2015"},"images":{"preview":{"href":"//cdn01.x-plarium.com/browser/old/blog/en/2014/07/the-hottest-trends-in-social-gaming.jpg"},"authorAvatar":{"href":"//cdn01.x-plarium.com/browser/content/portal/common/avatars/default_avatar.jpg","sizes":[]}},"template_options":{"compositeId":"10800"}},{"links":{"link":"/en/blog/glossary-of-mmo-terms/"},"strings":{"title":"The Most Common Terms Used In MMOs","category":"MMO Gaming Tips","author":"PLARIUM STAFF","readTime":"300000","description":"<h2>Glossary Of MMO Terms</h2>\n\n<p style=\"text-align: center;\"><a data-analytics-id=\"blog.banner.test\" data-analytics-payload=\"{\"position\":\"top\"}\" <p style=\"text-align: center;\"><a data-analytics-id=\"blog.banner.test\" data-analytics-payload=\"{\"position\":\"top\"}\" href=\"https://plarium.com/en/how-to-download-unauthorized/?plid=147426&pxl=seo\"><img alt=\"Raid Shadow Legends On PC\" src=\"https://gallery-pl.go-game.io/uploads/2019/10/RAD_RAID_EN_1920x1080_Serj_2018-0507_01Id5209_B74904_970x250_NoOS_English&IMG=1LSO.jpg\" /></a></p>\n\n<div dir=\"ltr\" style=\"margin-left:-0.75pt;\">\n<table style=\"border-collapse:collapse; border:none\">\n\t<tbody>\n\t\t<tr>\n\t\t\t<td style=\"vertical-align:top\">\n\t\t\t<p dir=\"ltr\" style=\"text-align:center\"><span style=\"background-color:transparent; color:rgb(0, 0, 0); font-family:arial\">AOE</span></p>\n\t\t\t</td>\n\t\t\t<td style=\"vertical-align:top\">\n\t\t\t<p dir=\"ltr\" style=\"text-align:center\"><span style=\"background-color:transparent; color:rgb(0, 0, 0); font-family:arial\">Area of Effect – Usually a skill in which the damage is dealt within a radius of a certain range.</span></p>\n\t\t\t</td>\n\t\t</tr>\n\t\t<tr>\n\t\t\t<td style=\"vertical-align:top\">\n\t\t\t<p dir=\"ltr\" style=\"text-align:center\"><span style=\"background-color:transparent; color:rgb(0, 0, 0); font-family:arial\">ALT</span></p>\n\t\t\t</td>\n\t\t\t<td style=\"vertical-align:top\">\n\t\t\t<p dir=\"ltr\" style=\"text-align:center\"><span style=\"background-color:transparent; color:rgb(0, 0, 0); font-family:arial\">A person’s alternate character or account; used for fun, helping friends, or sometimes in ways to try and cheat the game’s system. </span></p>\n\t\t\t</td>\n\t\t</tr>\n\t\t<tr>\n\t\t\t<td style=\"vertical-align:top\">\n\t\t\t<p dir=\"ltr\" style=\"text-align:center\"><span style=\"background-color:transparent; color:rgb(0, 0, 0); font-family:arial\">AFK</span></p>\n\t\t\t</td>\n\t\t\t<td style=\"vertical-align:top\">\n\t\t\t<p dir=\"ltr\" style=\"text-align:center\"><span style=\"background-color:transparent; color:rgb(0, 0, 0); font-family:arial\">Away From Keyboard – Usually when someone has the game loaded up and is online, but is not actively playing.</span></p>\n\t\t\t</td>\n\t\t</tr>\n\t\t<tr>\n\t\t\t<td style=\"vertical-align:top\">\n\t\t\t<p dir=\"ltr\" style=\"text-align:center\"><span style=\"background-color:transparent; color:rgb(0, 0, 0); font-family:arial\">BRB</span></p>\n\t\t\t</td>\n\t\t\t<td style=\"vertical-align:top\">\n\t\t\t<p dir=\"ltr\" style=\"text-align:center\"><span style=\"background-color:transparent; color:rgb(0, 0, 0); font-family:arial\">Be right Back – Fairly self-explanatory!</span></p>\n\t\t\t</td>\n\t\t</tr>\n\t\t<tr>\n\t\t\t<td style=\"vertical-align:top\">\n\t\t\t<p dir=\"ltr\" style=\"text-align:center\"><span style=\"background-color:transparent; color:rgb(0, 0, 0); font-family:arial\">CC</span></p>\n\t\t\t</td>\n\t\t\t<td style=\"vertical-align:top\">\n\t\t\t<p dir=\"ltr\" style=\"text-align:center\"><span style=\"background-color:transparent; color:rgb(0, 0, 0); font-family:arial\">– Crowd Control – The use of a skill to control a player or NPC character. Such skills could silence or immobilize an enemy, allowing your team (or yourself) to continue your attack.</span></p>\n\t\t\t</td>\n\t\t</tr>\n\t\t<tr>\n\t\t\t<td style=\"vertical-align:top\">\n\t\t\t<p dir=\"ltr\" style=\"text-align:center\"><span style=\"background-color:transparent; color:rgb(0, 0, 0); font-family:arial\">CD</span></p>\n\t\t\t</td>\n\t\t\t<td style=\"vertical-align:top\">\n\t\t\t<p dir=\"ltr\" style=\"text-align:center\"><span style=\"background-color:transparent; color:rgb(0, 0, 0); font-family:arial\">Cool Down- The recharge time of a spell or a skill. The time you need to wait after using it, to use it again.</span></p>\n\t\t\t</td>\n\t\t</tr>\n\t\t<tr>\n\t\t\t<td style=\"vertical-align:top\">\n\t\t\t<p dir=\"ltr\" style=\"text-align:center\"><span style=\"background-color:transparent; color:rgb(0, 0, 0); font-family:arial\">DPS</span></p>\n\t\t\t</td>\n\t\t\t<td style=\"vertical-align:top\">\n\t\t\t<p dir=\"ltr\" style=\"text-align:center\"><span style=\"background-color:transparent; color:rgb(0, 0, 0); font-family:arial\">Damage Per Second – This is a character or spell’s damage output per second</span></p>\n\t\t\t</td>\n\t\t</tr>\n\t\t<tr>\n\t\t\t<td style=\"vertical-align:top\">\n\t\t\t<p dir=\"ltr\" style=\"text-align:center\"><span style=\"background-color:transparent; color:rgb(0, 0, 0); font-family:arial\">DOT</span></p>\n\t\t\t</td>\n\t\t\t<td style=\"vertical-align:top\">\n\t\t\t<p dir=\"ltr\" style=\"text-align:center\"><span style=\"background-color:transparent; color:rgb(0, 0, 0); font-family:arial\">Damage Over Time – This is a spell or a skill which inflicts a certain amount of damage on your enemy over a certain period of time, before wearing off.</span></p>\n\t\t\t</td>\n\t\t</tr>\n\t\t<tr>\n\t\t\t<td style=\"vertical-align:top\">\n\t\t\t<p dir=\"ltr\" style=\"text-align:center\"><span style=\"background-color:transparent; color:rgb(0, 0, 0); font-family:arial\">GG</span></p>\n\t\t\t</td>\n\t\t\t<td style=\"vertical-align:top\">\n\t\t\t<p dir=\"ltr\" style=\"text-align:center\"><span style=\"background-color:transparent; color:rgb(0, 0, 0); font-family:arial\">Good Game. Usually announced at the end of a fight, battle or competitive clan match.</span></p>\n\t\t\t</td>\n\t\t</tr>\n\t\t<tr>\n\t\t\t<td style=\"vertical-align:top\">\n\t\t\t<p dir=\"ltr\" style=\"text-align:center\"><span style=\"background-color:transparent; color:rgb(0, 0, 0); font-family:arial\">LFG</span></p>\n\t\t\t</td>\n\t\t\t<td style=\"vertical-align:top\">\n\t\t\t<p dir=\"ltr\" style=\"text-align:center\"><span style=\"background-color:transparent; color:rgb(0, 0, 0); font-family:arial\">Looking For Group – Usually used for finding members to join you and fight a more powerful boss, dungeon or mob.</span></p>\n\t\t\t</td>\n\t\t</tr>\n\t\t<tr>\n\t\t\t<td style=\"vertical-align:top\">\n\t\t\t<p dir=\"ltr\" style=\"text-align:center\"><span style=\"background-color:transparent; color:rgb(0, 0, 0); font-family:arial\">LFM</span></p>\n\t\t\t</td>\n\t\t\t<td style=\"vertical-align:top\">\n\t\t\t<p dir=\"ltr\" style=\"text-align:center\"><span style=\"background-color:transparent; color:rgb(0, 0, 0); font-family:arial\">Looking For More – If you are part of a group already are looking for extra members.</span></p>\n\t\t\t</td>\n\t\t</tr>\n\t\t<tr>\n\t\t\t<td style=\"vertical-align:top\">\n\t\t\t<p dir=\"ltr\" style=\"text-align:center\"><span style=\"background-color:transparent; color:rgb(0, 0, 0); font-family:arial\">LFXM</span></p>\n\t\t\t</td>\n\t\t\t<td style=\"vertical-align:top\">\n\t\t\t<p dir=\"ltr\" style=\"text-align:center\"><span style=\"background-color:transparent; color:rgb(0, 0, 0); font-family:arial\">is often used to signify the number of players needed in place of the X.</span></p>\n\t\t\t</td>\n\t\t</tr>\n\t\t<tr>\n\t\t\t<td style=\"vertical-align:top\">\n\t\t\t<p dir=\"ltr\" style=\"text-align:center\"><span style=\"background-color:transparent; color:rgb(0, 0, 0); font-family:arial\">Main</span></p>\n\t\t\t</td>\n\t\t\t<td style=\"vertical-align:top\">\n\t\t\t<p dir=\"ltr\" style=\"text-align:center\"><span style=\"background-color:transparent; color:rgb(0, 0, 0); font-family:arial\">A person’s primary character or account; usually the one they use for raids, dungeons and big fights.</span></p>\n\t\t\t</td>\n\t\t</tr>\n\t\t<tr>\n\t\t\t<td style=\"vertical-align:top\">\n\t\t\t<p dir=\"ltr\" style=\"text-align:center\"><span style=\"background-color:transparent; color:rgb(0, 0, 0); font-family:arial\">NPC</span></p>\n\t\t\t</td>\n\t\t\t<td style=\"vertical-align:top\">\n\t\t\t<p dir=\"ltr\" style=\"text-align:center\"><span style=\"background-color:transparent; color:rgb(0, 0, 0); font-family:arial\">Non-Player Character – The opposite to the above: a computer-controlled character.</span></p>\n\t\t\t</td>\n\t\t</tr>\n\t\t<tr>\n\t\t\t<td style=\"vertical-align:top\">\n\t\t\t<p dir=\"ltr\" style=\"text-align:center\"><span style=\"background-color:transparent; color:rgb(0, 0, 0); font-family:arial\">PC</span></p>\n\t\t\t</td>\n\t\t\t<td style=\"vertical-align:top\">\n\t\t\t<p dir=\"ltr\" style=\"text-align:center\"><span style=\"background-color:transparent; color:rgb(0, 0, 0); font-family:arial\">Player Character – A character/unit controlled by a player.</span></p>\n\t\t\t</td>\n\t\t</tr>\n\t\t<tr>\n\t\t\t<td style=\"vertical-align:top\">\n\t\t\t<p dir=\"ltr\" style=\"text-align:center\"><span style=\"background-color:transparent; color:rgb(0, 0, 0); font-family:arial\">WTS</span></p>\n\t\t\t</td>\n\t\t\t<td style=\"vertical-align:top\">\n\t\t\t<p dir=\"ltr\" style=\"text-align:center\"><span style=\"background-color:transparent; color:rgb(0, 0, 0); font-family:arial\">Want To Sell – When someone is announcing in chat that they wish to sell an item</span></p>\n\t\t\t</td>\n\t\t</tr>\n\t\t<tr>\n\t\t\t<td style=\"vertical-align:top\">\n\t\t\t<p dir=\"ltr\" style=\"text-align:center\"><span style=\"background-color:transparent; color:rgb(0, 0, 0); font-family:arial\">WTB</span></p>\n\t\t\t</td>\n\t\t\t<td style=\"vertical-align:top\">\n\t\t\t<p dir=\"ltr\" style=\"text-align:center\"><span style=\"background-color:transparent; color:rgb(0, 0, 0); font-family:arial\">Want To Buy – When someone is announcing in chat that they wish to buy an item.</span></p>\n\t\t\t</td>\n\t\t</tr>\n\t\t<tr>\n\t\t\t<td style=\"vertical-align:top\">\n\t\t\t<p dir=\"ltr\" style=\"text-align:center\"><span style=\"background-color:transparent; color:rgb(0, 0, 0); font-family:arial\">Survivability</span></p>\n\t\t\t</td>\n\t\t\t<td style=\"vertical-align:top\">\n\t\t\t<p dir=\"ltr\" style=\"text-align:center\"><span style=\"background-color:transparent; color:rgb(0, 0, 0); font-family:arial\">The endurance of your character. A character with low survivability will not stay alive long in battles if you allow it to take damage.</span></p>\n\t\t\t</td>\n\t\t</tr>\n\t\t<tr>\n\t\t\t<td style=\"vertical-align:top\">\n\t\t\t<p dir=\"ltr\" style=\"text-align:center\"><span style=\"background-color:transparent; color:rgb(0, 0, 0); font-family:arial\">Support</span></p>\n\t\t\t</td>\n\t\t\t<td style=\"vertical-align:top\">\n\t\t\t<p dir=\"ltr\" style=\"text-align:center\"><span style=\"background-color:transparent; color:rgb(0, 0, 0); font-family:arial\">– A class whose main job it is to help and support other classes, providing damage increases, healing and survivability within the group.</span></p>\n\t\t\t</td>\n\t\t</tr>\n\t\t<tr>\n\t\t\t<td style=\"vertical-align:top\">\n\t\t\t<p dir=\"ltr\" style=\"text-align:center\"><span style=\"background-color:transparent; color:rgb(0, 0, 0); font-family:arial\">XP</span></p>\n\t\t\t</td>\n\t\t\t<td style=\"vertical-align:top\">\n\t\t\t<p dir=\"ltr\" style=\"text-align:center\"><span style=\"background-color:transparent; color:rgb(0, 0, 0); font-family:arial\">Experience. Experience gained in-game through levelling, completing quests etc. Experience points usually increase your character’s level, when you get enough of them.</span></p>\n\t\t\t</td>\n\t\t</tr>\n\t</tbody>\n</table>\n</div>\n\n<p dir=\"ltr\"><br />\n<span style=\"background-color:transparent; color:rgb(0, 0, 0); font-family:calibri; font-size:15px\">You’re ready to go! </span></p>\n\n<p dir=\"ltr\"><span style=\"background-color:transparent; color:rgb(0, 0, 0); font-family:calibri; font-size:15px\">Happy gaming! </span></p>\n\n<div> </div>\n","date":"11/2/2015"},"images":{"preview":{"href":"//cdn01.x-plarium.com/browser/old/blog/en/2014/05/glossary.jpg"},"authorAvatar":{"href":"//cdn01.x-plarium.com/browser/content/portal/common/avatars/default_avatar.jpg","sizes":[]}},"template_options":{"compositeId":"252"}},{"links":{"link":"/en/blog/pr-exposure/"},"strings":{"title":"5 Tips to Spark PR Exposure for Your Game Launch","category":"Plarium- Behind the Scenes","author":"PLARIUM STAFF","readTime":"60000","description":"<h3>by Mobile PR specialist, Oren Todoros, Plarium</h3>\n\n<h2>The Story:</h2>\n\n<p>What is the story behind your game? Knowing the answer to this question will allow you to tell your users how and why you made this game (and not another one). This will make your users feel more engaged and will encourage loyalty – both towards the game and brand.</p>\n\n<p style=\"text-align: center;\"><a data-analytics-id=\"blog.banner.test\" data-analytics-payload=\"{\"position\":\"top\"}\" <p style=\"text-align: center;\"><a data-analytics-id=\"blog.banner.test\" data-analytics-payload=\"{\"position\":\"top\"}\" href=\"https://plarium.com/en/how-to-download-unauthorized/?plid=147426&pxl=seo\"><img alt=\"Raid Shadow Legends On PC\" src=\"https://gallery-pl.go-game.io/uploads/2019/10/RAD_RAID_EN_1920x1080_Serj_2018-0507_01Id5209_B74904_970x250_NoOS_English&IMG=1LSO.jpg\" /></a></p>\n\n<p><br />\no   <strong>Know your Audience:</strong> Getting to know your audience will bring you one step closer to writing and publishing content that will actually interest them. Learning who visits the website, what interests them and how long they tend to linger on a specific page will help you get your message through clearly.</p>\n\n<p><br />\no   <strong>Focus on the Plus:</strong> Keep the focus on your game and why people should start playing it. Speak about the plusses such as the enticing high performance graphics or the ever-growing online community will keep the spotlight on yourself and avoid slating your competitors which only makes you look weak.</p>\n\n<p><br />\no  <strong> Think Long Term: </strong>Building long term relationships with websites and journalists is a must. Social networking can only help contribute to building your brand and spreading the word about new features. Learn which websites cover which games and which journalists write for which market and device. While some journalists focus <a href=\"//plarium.com/en/strategy-games/\" title=\"Click to play Plarium's MMO games!\">on MMO games</a>, some might only focus on Android devices and not iOS.</p>\n\n<p><br />\no   <strong>Timing is Vital:</strong> Give journalists early access to new games, additional features, special events and anything else you're going public with. Don't wait until the game has reached the App Store to start building hype.</p>\n\n<p style=\"text-align:center\"><iframe frameborder=\"0\" height=\"315\" src=\"https://www.youtube.com/embed/mAqYmcMjsNQ\" width=\"560\"></iframe></p>\n","date":"7/14/2015"},"images":{"preview":{"href":"//cdn01.x-plarium.com/browser/old/blog/en/2014/05/category-bts-bg.jpg"},"authorAvatar":{"href":"//cdn01.x-plarium.com/browser/content/portal/common/avatars/default_avatar.jpg","sizes":[]}},"template_options":{"compositeId":"549"}},{"links":{"link":"/en/blog/localization-challenges-part-2/"},"strings":{"title":"Localization and Gaming Challenges – Part 2","category":"Plarium- Behind the Scenes","author":"PLARIUM STAFF","readTime":"300000","description":"<h2>#3 Great Localization Content in Double-Quick Time</h2>\n\n<p>Localization of content can be an arduous task. Time is of the essence, and no game developer will push back the rollout of the game for the purposes of localization. Often, there is hardly enough time to translate the content, proofread it and test it once. 4-day localization and quality assurance in a 7 day production cycle is unrealistic. Ideally only one iteration of the content would be sufficient – but it never works like that – social gaming content changes all the time and needs to be updated regularly.</p>\n\n<p style=\"text-align: center;\"><a data-analytics-id=\"blog.banner.test\" data-analytics-payload=\"{\"position\":\"top\"}\" <p style=\"text-align: center;\"><a data-analytics-id=\"blog.banner.test\" data-analytics-payload=\"{\"position\":\"top\"}\" href=\"https://plarium.com/en/how-to-download-unauthorized/?plid=147426&pxl=seo\"><img alt=\"Raid Shadow Legends On PC\" src=\"https://gallery-pl.go-game.io/uploads/2019/10/RAD_RAID_EN_1920x1080_Serj_2018-0507_01Id5209_B74904_970x250_NoOS_English&IMG=1LSO.jpg\" /></a></p>\n\n<h2>How We Do It</h2>\n\n<p>Initially we received localization prior to final quality assurance, but this stopped working for us when our final source texts came in just hours prior to the game's release. Therefore, we brought in localizers earlier, and provided them with the info they needed to produce copy in 2 languages at the same time – Russian and English. This gave us the time we needed for proofreading as well as quality assurance.</p>\n\n<h2>Advice:</h2>\n\n<p>Bring in localization ASAP! When you’re translating the strings, translators will have a better picture of what needs to be done when you can supplement the tasks with things like feature descriptions and concept art.</p>\n\n<p>The web is peppered with examples of localization fails; there are even websites that highlight them. Remember that what sounds great in one language can be offensive or completely out of place in another language. Sometimes this is obvious, sometimes less so; you will know when your audience takes to it or not!</p>\n\n<p style=\"text-align: center;\"><a data-analytics-id=\"blog.banner.test\" data-analytics-payload=\"{\"position\":\"middle\"}\" href=\"https://plarium.com/en/how-to-download-unauthorized/?plid=147426&pxl=seo\"><img alt=\"Raid Shadow Legends On PC\" src=\"https://gallery-pl.go-game.io/uploads/2019/11/RAD_RedGirl_B76234_970x66_Android_iOS_English&IMG=1MTM.jpg\" /></a></p>\n\n<h2>How We Do It:</h2>\n\n<p>With our new projects, we know that we have a global audience. There are always tweaks that need to be made, and we work alongside our translators to maintain flexibility in our adaptations of content for individual markets. In <a href=\"http://www.google.com/url?q=http%3A%2F%2Fplarium.com%2Fen%2Fgames%2Ftotal-domination%2F&sa=D&sntz=1&usg=AFQjCNHWb-FvIWLzDd7MGhCruNotwl7hSQ\">Total Domination</a>, Independence Day in the US would go down well in the English version on July 4th, while we may make it General Winter's birthday in the Russian variant.</p>\n\n<h2>Advice:</h2>\n\n<p>Understand the culture, history and nuances of the country you're targeting. Translators are a great resource and should have carte blanche to operate as part of the localization process. Humor is central to translations and who better than a local to keep your audience of gamers in good spirits. Limit the volume of graphic content since it's always difficult to do.</p>\n\n<h2>#5 Great Voiceovers</h2>\n\n<p>In games with lots of dialogue with well-written characters, voiceovers are a great idea. A fully localized voiceover is especially beneficial. Be prepared for the time intensive nature of researching, tweaking and planning the voiceover process. Work with your sound engineer and creative director, and if you decide to have voiceovers on a social/mobile game, you've got to do it in all languages!</p>\n\n<h2>How We Do It:</h2>\n\n<p>We have voiceovers for all of our languages in every game. It can become tedious with all the updates and recording sessions. Fortunately, our translators are often scriptwriters and they help us. Since we can't always have all the characters in the same room at the same time doing work, we work remotely. We may use multiple studios with voice actors and sound engineers, and our translators/director using Skype chat. We once completed a studio session with participants across 4 time zones.</p>\n\n<h2>Advice:</h2>\n\n<p>Professional work and nothing less will suffice. If you put in several weeks’ worth of scripting, you’ll want to be sure that the voiceover is not a hash job. A single language voiceover process is much the same as multilingual voice-overs; the only difference being that more scripts are required. These processes should run simultaneously across multiple languages, to cut down on wasted time.</p>\n\n<h2>#6 QA and more QA</h2>\n\n<p>Localization begins with an excellent team of proofreaders and translators. At most, 3 different people should proofread the texts. Native speaking beta testers and QA engineers are absolutely essential, but there is more work to be done. Localization can go awry in many ways. Most mistakes are trivial, sometimes remaining dormant for all weeks or months until a player stumbles upon them and reads the game guide again.</p>\n\n<h2>How We Do It:</h2>\n\n<p>The story we like to reference is the Research Lab update of 2012. We launched a new feature in Total Domination – without any localization – on Facebook. Russian was the only available language. We couldn't roll back the game to a live version and patching in missing languages required several hours’ worth of work. The situation got very hairy, very quickly!</p>\n\n<p>Our community of social gamers were frantically trying to deliver their own translations first.<br />\nOur engaged player base showed that they could adapt to the situation, but it resulted in us creating an additional level of eyeball checking. While mistakes arise at the most inopportune times, attention to detail is imperative. A great idea is to create a blog of shame and publicize it. Fortunately, this has never happened since.</p>\n\n<h2>Advice:</h2>\n\n<p>While automated testing is great, there is no substitute for human quality assurance and cross-checking. Localization needs the human touch. Problems may slip through from time to time, and several localizers standing by can help you to correct these issues. Extensive community management and a high degree of user support are great accoutrements in minimizing the negatives that may arise.</p>\n\n<h2>A Work In Progress</h2>\n\n<p>We have listed 6 challenges that you are likely to face in game localization. There may be others that you come across. Revisions and adjustments of your processes and time considerations are necessary. We work with the rules and standards in the industry and devise a style to localize every product. Localization should be conducted during the process as part of the process, not at the end. </p>\n\n<p>Believe it or not, localization actually gets a new life once the game is released!</p>\n\n<p><a href=\"//plarium.com/en/strategy-games/\">Join and Play NOW!</a></p>\n\n<p style=\"text-align: center;\"><a data-analytics-id=\"blog.banner.test\" data-analytics-payload=\"{\"position\":\"bottom\"}\" href=\"https://plarium.com/en/how-to-download-unauthorized/?plid=147426&pxl=seo\"><img alt=\"Raid Shadow Legends On PC\" src=\"https://gallery-pl.go-game.io/uploads/2019/10/RAD_Team_B74910_970x250_NoOS_English&IMG=1LSU.jpg\" /></a></p>\n","date":"5/17/2015"},"images":{"preview":{"href":"//cdn01.x-plarium.com/browser/old/blog/en/2014/07/localization-challenges.jpg"},"authorAvatar":{"href":"//cdn01.x-plarium.com/browser/content/portal/common/avatars/default_avatar.jpg","sizes":[]}},"template_options":{"compositeId":"275"}},{"links":{"link":"/en/blog/localization-challenges/"},"strings":{"title":"Localization and Gaming Challenges","category":"Plarium- Behind the Scenes","author":"PLARIUM STAFF","readTime":"240000","description":"<p dir=\"ltr\"><span style=\"background-color:transparent; color:rgb(0, 0, 0); font-family:times new roman; font-size:16px\">Localization in social gaming is absolutely essential in today's global market. Even for the best social games, natural and native localization is imperative. The fact of the matter is that players who spend their time trying to decipher incorrectly translated text will leave the game, regardless of how good that game may well be. Therefore, the question is how do you localize a game properly?</span></p>\n\n<p dir=\"ltr\"><span style=\"background-color:transparent; color:rgb(0, 0, 0); font-family:times new roman; font-size:16px\">My career in localization began while I was translating content for a small company. Then I taught high school economics for two years and I decided that it was high time to venture into a less stressful arena. Believe it or not, I ended up in game production!</span></p>\n\n<p dir=\"ltr\"><span style=\"background-color:transparent; color:rgb(0, 0, 0); font-family:times new roman; font-size:16px\">I consider myself a person with strong linguistic abilities, since I'm fluent in English, Russian, German and Ukrainian. My work at Plarium began in 2011 as part of the localization team. I began as a game content editor and lead translator. I've been part of the team that oversaw the localization initiatives for 12 titles. The majority of our games at Plarium are translated into 7 unique languages, with the possibility of increasing that number as we expand into new markets.</span></p>\n\n<p dir=\"ltr\"><span style=\"background-color:transparent; color:rgb(0, 0, 0); font-family:times new roman; font-size:16px\">I'd like to take a couple of minutes to identify various localization challenges for social game developers, and to give you insights into how we solve these challenges </span><a href=\"//plarium.com/\" style=\"text-decoration:none;\">at Plarium</a><span style=\"background-color:transparent; color:rgb(0, 0, 0); font-family:times new roman; font-size:16px\">.</span></p>\n\n<p style=\"text-align: center;\"><a data-analytics-id=\"blog.banner.test\" data-analytics-payload=\"{\"position\":\"top\"}\" <p style=\"text-align: center;\"><a data-analytics-id=\"blog.banner.test\" data-analytics-payload=\"{\"position\":\"top\"}\" href=\"https://plarium.com/en/how-to-download-unauthorized/?plid=147426&pxl=seo\"><img alt=\"Raid Shadow Legends On PC\" src=\"https://gallery-pl.go-game.io/uploads/2019/10/RAD_RAID_EN_1920x1080_Serj_2018-0507_01Id5209_B74904_970x250_NoOS_English&IMG=1LSO.jpg\" /></a></p>\n\n<h1 dir=\"ltr\"><strong>#1 Team Building</strong></h1>\n\n<p dir=\"ltr\"><span style=\"background-color:transparent; color:rgb(0, 0, 0); font-family:times new roman; font-size:16px\">It’s not difficult to find a competent company or freelance translator to provide localization services. There are scores of professionals providing cultural and linguistic consulting, translation services, proofreading and the like. The challenge is finding somebody to provide timely, cost-effective, professional and insightful work. Translation needs to be superbly crafted.</span></p>\n\n<h2 dir=\"ltr\"><strong>How We Do It</strong></h2>\n\n<p dir=\"ltr\"><span style=\"background-color:transparent; color:rgb(0, 0, 0); font-family:times new roman; font-size:16px\">We put together our localization dream team in 2011. Along the way we stumbled. A conflict of interest arose between the translators and the proofreaders. Recognize that proofreaders are well versed in translation and creative writing; this sometimes led them to challenge the translator’s work, rather than merely to proofread their work. It may be that they are looking for translation work which is better paying.</span></p>\n\n<p dir=\"ltr\"><span style=\"background-color:transparent; color:rgb(0, 0, 0); font-family:times new roman; font-size:16px\">Our Spanish localization process was riddled with problems between proofreaders and translators. We found a constant conflict of interest between both parties, as each thought that theirs was the best version. In truth, both versions were interchangeable and equally acceptable. The translated material would go back and forth multiple times, as the professionals tried to outdo one another. This resulted in us setting a standing policy regarding the interaction between translator and proofreader. Clearly defined roles and ground rules are absolute essentials in compiling translator/proofreader teams for seamless interaction.</span></p>\n\n<h2 dir=\"ltr\"><strong>Advice:</strong></h2>\n\n<p dir=\"ltr\"><span style=\"background-color:transparent; color:rgb(0, 0, 0); font-family:times new roman; font-size:16px\">Make sure you have an independent reviewer and/or proofreader. The person should be completely fluent in the target language and fully capable of proofreading the translated material to ensure that it is accurate. It's always good to have a second pair of eyes!</span></p>\n\n<p style=\"text-align: center;\"><a data-analytics-id=\"blog.banner.test\" data-analytics-payload=\"{\"position\":\"middle\"}\" href=\"https://plarium.com/en/how-to-download-unauthorized/?plid=147426&pxl=seo\"><img alt=\"Raid Shadow Legends On PC\" src=\"https://gallery-pl.go-game.io/uploads/2019/11/RAD_RedGirl_B76234_970x66_Android_iOS_English&IMG=1MTM.jpg\" /></a></p>\n\n<h1 dir=\"ltr\"><strong>#2 Localization is more than Translation</strong></h1>\n\n<p dir=\"ltr\"><span style=\"background-color:transparent; color:rgb(0, 0, 0); font-family:times new roman; font-size:16px\">How do you define terrific localization? It is clear that context is important. But context in social gaming requires the translator to understand the intricacies of the game. You cannot possibly provide the context if you don't understand the mechanics of the game's universe. Sure you can find great translation without these specifics, but then the translation runs the risk of being boring, lacking style and pace. Even if </span><em>you</em><span style=\"background-color:transparent; color:rgb(0, 0, 0); font-family:times new roman; font-size:16px\"> don't spot it, the players certainly will.</span></p>\n\n<h2 dir=\"ltr\"><strong>How We Do It:</strong></h2>\n\n<p dir=\"ltr\"><span style=\"background-color:transparent; color:rgb(0, 0, 0); font-family:times new roman; font-size:16px\">We began with Total Domination on Facebook with standard kits. It looked like it was working well; translators had screenshots, glossaries and descriptions to create good translations. Neither the proofreaders nor the translators thought that playing the game was a requirement. Then what happened was surprising: the translators started playing the game and they realized that the translations were inaccurate or simply not suited to the context of the game. The same was true of the proofreaders. Now, our long-term vendors love </span><a href=\"//plarium.com/en/strategy-games/\" style=\"text-decoration:none;\" title=\"Strategy Games\">our browser strategy games</a><span style=\"background-color:transparent; color:rgb(0, 0, 0); font-family:times new roman; font-size:16px\"> and they've become hardcore players. Our proofreaders and translators help us to test out beta builds on a regular basis. This works out great for both of us!</span></p>\n\n<h2 dir=\"ltr\"><strong>Advice:</strong></h2>\n\n<p dir=\"ltr\"><span style=\"background-color:transparent; color:rgb(0, 0, 0); font-family:times new roman; font-size:16px\">Convince your translator to be a gamer, but don't rush them into it. It's good to study the game, even simple games, to understand the story. Explain things to the translator, as this will help him or her to understand precisely what you're trying to achieve. Things like character references, music samples, concept art, sound effects, storylines and timelines should be expanded with the localization kit. The best thing that can happen is for your translator to become a big fan of your game!</span></p>\n\n<p dir=\"ltr\"><a href=\"//plarium.com/en/browser-games/\" type=\"browser games\">Join and Play NOW!</a></p>\n\n<p style=\"text-align: center;\"><a data-analytics-id=\"blog.banner.test\" data-analytics-payload=\"{\"position\":\"bottom\"}\" href=\"https://plarium.com/en/how-to-download-unauthorized/?plid=147426&pxl=seo\"><img alt=\"Raid Shadow Legends On PC\" src=\"https://gallery-pl.go-game.io/uploads/2019/10/RAD_Team_B74910_970x250_NoOS_English&IMG=1LSU.jpg\" /></a></p>\n","date":"5/17/2015"},"images":{"preview":{"href":"//cdn01.x-plarium.com/browser/old/blog/en/2014/07/localization-challenges.jpg"},"authorAvatar":{"href":"//cdn01.x-plarium.com/browser/content/portal/common/avatars/default_avatar.jpg","sizes":[]}},"template_options":{"compositeId":"274"}},{"links":{"link":"/en/blog/jesper-kyd/"},"strings":{"title":"Jesper Kyd: Music Transcends All Platforms ","category":"Plarium- Behind the Scenes","author":"PLARIUM STAFF","readTime":"240000","description":"<h2 dir=\"ltr\">Jesper Kyd: Music Transcends All Platforms</h2>\n\n<p dir=\"ltr\"><span style=\"background-color:transparent; color:rgb(0, 0, 0); font-family:times new roman; font-size:16px\">Jesper Kyd is a critically acclaimed composer, so it comes as no surprise to folks that he really loves music. This started when he was just a kid. He began playing the piano and the classic guitar, thereby sparking his passion for harmonies and melodies.</span></p>\n\n<p dir=\"ltr\"><span style=\"background-color:transparent; color:rgb(0, 0, 0); font-family:times new roman; font-size:16px\">His love for music continued to grow, as he did. When he got his first computer – a Commodore 64 – at the age of 13, he started composing electronic music. By the age of 15, he owned his own keyboard – a Roland D-20. His compositions continued with all of his musical accoutrements.</span></p>\n\n<p dir=\"ltr\"><span style=\"background-color:transparent; color:rgb(0, 0, 0); font-family:times new roman; font-size:16px\">In his own words: </span><em>I've always loved experimenting with electronics and creating unique sounds.</em></p>\n\n<p style=\"text-align: center;\"><a data-analytics-id=\"blog.banner.test\" data-analytics-payload=\"{\"position\":\"top\"}\" <p style=\"text-align: center;\"><a data-analytics-id=\"blog.banner.test\" data-analytics-payload=\"{\"position\":\"top\"}\" href=\"https://plarium.com/en/how-to-download-unauthorized/?plid=147426&pxl=seo\"><img alt=\"Raid Shadow Legends On PC\" src=\"https://gallery-pl.go-game.io/uploads/2019/10/RAD_RAID_EN_1920x1080_Serj_2018-0507_01Id5209_B74904_970x250_NoOS_English&IMG=1LSO.jpg\" /></a></p>\n\n<h2 dir=\"ltr\"><strong>It's All About the Feeling</strong></h2>\n\n<p dir=\"ltr\"><span style=\"background-color:transparent; color:rgb(0, 0, 0); font-family:times new roman; font-size:16px\">Jesper Kyd has many bands that he admires. Some of the most notable influences on his own composition styles include classical composers in Ottorino Respighi, and Igor Stravinsky. Other bands like Royksopp and The Knife played a big part in helping him to create his own melodies.</span></p>\n\n<p dir=\"ltr\"><span style=\"background-color:transparent; color:rgb(0, 0, 0); font-family:times new roman; font-size:16px\">For Jesper, it's all about the feeling, and he admits to being drawn to the emotion of the music. The essentials of music are what make it so thoroughly enjoyable for him to work with. He finds inspiration in all of his projects – whatever they may be.</span></p>\n\n<p dir=\"ltr\"><span style=\"background-color:transparent; color:rgb(0, 0, 0); font-family:times new roman; font-size:16px\">Jesper Kyd is particularly fond of the online gaming world – </span><a href=\"//plarium.com/en/strategy-games/\" style=\"text-decoration:none;\">MMORTS games</a><span style=\"background-color:transparent; color:rgb(0, 0, 0); font-family:times new roman; font-size:16px\">, television, film and the like. The inspiration that he derives from these types of projects is second to none. For him, music is all about being able to inspire ideas and creativity.</span></p>\n\n<p dir=\"ltr\"><span style=\"background-color:transparent; color:rgb(0, 0, 0); font-family:times new roman; font-size:16px\">He is of the opinion that music serves the same purpose in every game – regardless of genre or even the platform. For Jesper, music sets the mood and heightens the experience, by adding atmosphere and an immersive experience. Jesper knows from personal experience that players are more inclined to play the game for much longer when the music flirts with their emotions.</span></p>\n\n<p dir=\"ltr\"><span style=\"background-color:transparent; color:rgb(0, 0, 0); font-family:times new roman; font-size:16px\">Jesper uses the classic example of playing a game with captivating music, and wanting to stay in the gaming world that much longer… It may well be that extra time that allows you to conjure up something new or to find what you’ve been looking for while you’re playing and enjoying the game.</span></p>\n\n<p dir=\"ltr\"><span style=\"background-color:transparent; color:rgb(0, 0, 0); font-family:times new roman; font-size:16px\">This entire process is the same regardless of the game you're playing. Jesper Kyd typically works with the audio director, creative director or even the game director. Together they discuss precisely what the music needs to be doing, in conjunction with the overall game story and all the characters. Sometimes, Jesper is directly involved in the action and he decides how the music will be applied in the game. At other times, much of the musical score would have been sorted out already before he's even brought in to put it all together.</span></p>\n\n<p dir=\"ltr\"><span style=\"background-color:transparent; color:rgb(0, 0, 0); font-family:times new roman; font-size:16px\">In any event, Jesper Kyd loves being involved. And it's a pretty time-consuming process – anywhere from 3 months to 9 months to compile, all depending on how early he’s brought into the process. The volume of music that is required is also a big factor in determining how long it takes to put it all together. Jesper admits that it's not uncommon for him to write 3 hours of music for one project.</span></p>\n\n<p style=\"text-align: center;\"><a data-analytics-id=\"blog.banner.test\" data-analytics-payload=\"{\"position\":\"middle\"}\" href=\"https://plarium.com/en/how-to-download-unauthorized/?plid=147426&pxl=seo\"><img alt=\"Raid Shadow Legends On PC\" src=\"https://gallery-pl.go-game.io/uploads/2019/11/RAD_RedGirl_B76234_970x66_Android_iOS_English&IMG=1MTM.jpg\" /></a></p>\n\n<h2 dir=\"ltr\"><strong>Always Striving for Better</strong></h2>\n\n<p dir=\"ltr\"><span style=\"background-color:transparent; color:rgb(0, 0, 0); font-family:times new roman; font-size:16px\">For Jesper Kyd, there is no real crowning achievement. Every project that he undertakes is in itself an opportunity to derive more knowledge. It also allows him to understand new ways of thinking, and pushing his musical prowess to the next level. He believes there is always room for improvement and by listening to his music, his creative juices develop and evolve further.</span></p>\n\n<p dir=\"ltr\"><em>“I have grown in other areas of music making and I feel that I can go back to that style and add something new”</em></p>\n\n<p dir=\"ltr\"><span style=\"background-color:transparent; color:rgb(0, 0, 0); font-family:times new roman; font-size:16px\">Despite Jesper's reluctance to call it a crowning achievement, his musical score on the first 4 Assassin’s Creed games were a remarkable achievement. He is delighted to know that the gaming community relishes the </span><em>Ezio’s Family</em><span style=\"background-color:transparent; color:rgb(0, 0, 0); font-family:times new roman; font-size:16px\"> musical score and connect deeply with it. His music transcends the gaming world and actually creates a bridge between the players and their in-game characters.</span></p>\n\n<p dir=\"ltr\"><span style=\"background-color:transparent; color:rgb(0, 0, 0); font-family:times new roman; font-size:16px\">Of the sound in Assassin’s Creed, he had this to say “</span><em>It seems there are now are really high expectations about the music in the Assassin’s Creed series… I feel good about having planted that seed.”</em></p>\n\n<p dir=\"ltr\"><span style=\"background-color:transparent; color:rgb(0, 0, 0); font-family:times new roman; font-size:16px\">Jesper Kyd is not content to simply stagnate in any particular genre, so he has made a move to social games. One of the world's most prestigious social games developers – Plarium - contracted Jesper Kyd to create unique music for its games. </span></p>\n\n<p dir=\"ltr\"><em>“With Plarium, I have complete creative control and that's something that I really look for when I'm working on a project. I love their ideas and they've been very receptive to mine, so we naturally connected on many levels when we started working together.”</em></p>\n\n<p dir=\"ltr\"><span style=\"background-color:transparent; color:rgb(0, 0, 0); font-family:times new roman; font-size:16px\">No doubt Jesper will be working feverishly on all sorts of projects in the future. He maintains that it's all about working with creative people in a fun-filled environment with lots of enthusiasm and energy.</span></p>\n\n<p dir=\"ltr\" style=\"text-align:center\"><span style=\"background-color:transparent; color:rgb(0, 0, 0); font-family:times new roman; font-size:16px\"><img alt=\"JESPER\" src=\"//cdn01.x-plarium.com/browser/old/blog/en/2014/07/Jesper-Kyd-Headshot.jpg\" style=\"height:300px; width:247px\" /></span></p>\n\n<p style=\"text-align: center;\"><a data-analytics-id=\"blog.banner.test\" data-analytics-payload=\"{\"position\":\"bottom\"}\" href=\"https://plarium.com/en/how-to-download-unauthorized/?plid=147426&pxl=seo\"><img alt=\"Raid Shadow Legends On PC\" src=\"https://gallery-pl.go-game.io/uploads/2019/10/RAD_Team_B74910_970x250_NoOS_English&IMG=1LSU.jpg\" /></a></p>\n","date":"5/17/2015"},"images":{"preview":{"href":"//cdn01.x-plarium.com/browser/old/blog/en/2014/08/jasper-kyd.jpg"},"authorAvatar":{"href":"//cdn01.x-plarium.com/browser/content/portal/common/avatars/default_avatar.jpg","sizes":[]}},"template_options":{"compositeId":"273"}},{"links":{"link":"/en/blog/the-power-of-hardcore-social-games/"},"strings":{"title":"The Power of Hardcore Social Games at Plarium","category":"Plarium- Behind the Scenes","author":"PLARIUM STAFF","readTime":"300000","description":"<h2>By Nicholas Day, Creative Director, Plarium</h2>\n\n<p>It’s not easy creating a terrific, free, hard-core social strategy game. Part of the challenge is that the game has to appeal to an audience that knows precisely what it wants. If the game falls short of expectations, players are out of there in a flash. Another issue that needs to be considered is that of consistency: the game needs to be able to reel players in time and again, for months or years on end. This begs the question: how is this done? What is it that will keep players engaged, and coming back, day in, and day out?</p>\n\n<p><a href=\"http://www.google.com/url?q=http%3A%2F%2Fplarium.com%2F&sa=D&sntz=1&usg=AFQjCNFU6tB0OXd5t_VwMNVujXWqa5oVmQ\">Here at Plarium</a>, we've poured a tremendous amount of effort into answering precisely these questions. Our in-house creative geniuses have summed it up in 4 key elements. These include the following: leveraging the games’ social aspects to generate a highly engaged player base; utilising open-ended narratives for all of the game environments; keeping a constant real-time format, and usage of an open-world gaming structure. Let's take a look at the open-world structure.</p>\n\n<p style=\"text-align: center;\"><a data-analytics-id=\"blog.banner.test\" data-analytics-payload=\"{\"position\":\"top\"}\" <p style=\"text-align: center;\"><a data-analytics-id=\"blog.banner.test\" data-analytics-payload=\"{\"position\":\"top\"}\" href=\"https://plarium.com/en/how-to-download-unauthorized/?plid=147426&pxl=seo\"><img alt=\"Raid Shadow Legends On PC\" src=\"https://gallery-pl.go-game.io/uploads/2019/10/RAD_RAID_EN_1920x1080_Serj_2018-0507_01Id5209_B74904_970x250_NoOS_English&IMG=1LSO.jpg\" /></a></p>\n\n<h2>The Open World Structuring Social Gaming</h2>\n\n<p>In social gaming, the open world refers to precisely what it does outside of social gaming: learn the rules and proceed in any direction that you wish. In the context of gaming, this will allow you to navigate the many features available in the game. At Plarium, we focus on a great deal of cooperative gaming, as we feel that the best route to success lies in players collaborating with one another, pushing the limits, testing the boundaries and seeking solutions in the gaming world. Point number two relates to our use of features and tools. <a href=\"//plarium.com/en/browser-games/\">Plarium browser games</a> require constant updating to prevent the gaming world from becoming stale. We want our players to engage with one another and the game in many ways, on many levels. When the shackles have been removed, players can actually take ownership of the game and attempt new ways of doing things.</p>\n\n<h2>Benefits of Real-Time Gameplay</h2>\n\n<p>Our gaming environment is constantly changing, even while players are away. You may be at work, or asleep, but rest assured that the games at Plarium will have new challenges waiting for you. The balance of power is constantly shifting as new clans are being formed. Real-time gameplay and a high amount of social interaction inevitably lead to a greater degree of engagement with players. The game becomes part and parcel of the player’s daily routine; this is what brings players back, time and again. Social gaming relationships formed between players, the sharing of information, and the pursuit of joint objectives keep the fires burning.  </p>\n\n<p style=\"text-align: center;\"><a data-analytics-id=\"blog.banner.test\" data-analytics-payload=\"{\"position\":\"middle\"}\" href=\"https://plarium.com/en/how-to-download-unauthorized/?plid=147426&pxl=seo\"><img alt=\"Raid Shadow Legends On PC\" src=\"https://gallery-pl.go-game.io/uploads/2019/11/RAD_RedGirl_B76234_970x66_Android_iOS_English&IMG=1MTM.jpg\" /></a></p>\n\n<h2>Exploring the Narrative Approach </h2>\n\n<p>PC titles form the basis of all social real-time strategy games. These types of games typically sport 3 gaming modes: multiplayer, skirmish and campaign. When it comes to MMORTS style games, here at Plarium we combine all three into a unified gaming experience. This has an interesting outcome: games play out in real time, and they are persistent. This means that players will have to face the consequences of the actions they take in the games. Newbies find it easy to immerse themselves in an unending game narrative. The story doesn't have a central focus, or a conclusion – it's ongoing. </p>\n\n<p>Players are placed into a massive set piece and the story provides the backdrop within the context of a broader global conflict. Linear progression does not exist in terms of storyline; some players really love this story, while others are content with understanding how it creates the setting. There are plenty of opportunities to delve further into the gaming world via content and side missions, but not doing so will not cause any problems for players. It's this narrative that holds the game together; beyond that players can do what they please. We also offer fully-voiced mission branches with subplots. As you advance through the game, so you enjoy increasing rewards and plenty of extra points for unique features within the game. This additional narrative to the existing mechanics of the game provides greater gaming options for players.</p>\n\n<h2>The Social Gaming Component </h2>\n\n<p>At Plarium, it's all about social gaming. This is precisely what draws players to our games, and this is what keeps them coming back time and again. As soon as players join a team, or clan, this is the glue that keeps them with us. We can personally attest to the fact that players have formed all sorts of relationships as a result of the social gaming component of Plarium games. These include well-structured peer groups, multi-year rivalries, long distance friendships and even true love. The social component – the long-term daily engagement – makes all of this possible.</p>\n\n<p>Here at Plarium we have a favourite story about a couple of players; let's call them Steve and Michelle. They were both long-time players in different clans. One of Steve's clan members broke a truce with Michelle's clan and the two of them were required to put together a diplomatic solution to the crisis. Several months went by, and Michelle received a Christmas greeting card. The two of them ended up in the same clan. They moved their game relationship to Facebook, then onto Skype, then finally they met up in real life. Now for the clincher: 6 months ago they got in touch with us to inform us that they are engaged to be married.</p>\n\n<p>It's interesting to note that in the Russian gaming community, players with very large clans typically organise gatherings at restaurants or hotels. 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/></a></p>\n","date":"5/17/2015"},"images":{"preview":{"href":"//cdn01.x-plarium.com/browser/old/blog/en/2014/07/power-behind-games-at-plarium.jpg"},"authorAvatar":{"href":"//cdn01.x-plarium.com/browser/content/portal/common/avatars/default_avatar.jpg","sizes":[]}},"template_options":{"compositeId":"272"}}],"listArticles":[{"links":{"link":"/en/blog/navi-partnership/"},"strings":{"title":"When Your Hometown Heroes Become Your Teammates: RAID: Shadow Legends Partners with Natus Vincere"},"images":{"preview":{"href":"https://cdn01.x-plarium.com/browser/content/company/Blog/Articles/2021/january/partnership/navi.jpg"}},"template_options":{"compositeId":"13356"}},{"links":{"link":"/en/blog/game-vs-meta-game/"},"strings":{"title":"Game vs Meta-game: What Makes You Keep 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But, don't worry - you can still save your progress and keep playing using the <a href=\"/en/plarium-play/\" style=\"padding-left: 0\">Plarium Play Launcher</a>!","flashAlertModalMainText":"Attention! Flash has been disabled!","flashAlertModalSubText":"Flash no longer works on browsers, but we have preserved your progress, forces, and all your game purchases on Plarium Play. Click \"Download\" and continue playing!","flashAlertModalButtonLabel":"Download"},"images":{"appleStoreLogo":{"href":"//cdn01.x-plarium.com/browser/content/portal/common/buttons/App_Store_Badge_EN.svg","sizes":[]},"googlePlayLogo":{"href":"//cdn01.x-plarium.com/browser/content/portal/common/buttons/google-play-badge-en.svg","sizes":[]},"flashAlertModalLogo":{"href":"//cdn01.x-plarium.com/browser/content/plarium-play/favicon/android-chrome-256x256.png","sizes":[]}},"template_options":{},"repeaters":{},"components":{}}}],"children":[{"id":478,"widgets":[{"name":"widget-blog-category","type":"widget-blog-category","model":{"links":{},"strings":{"defaultAuthor":"PLARIUM STAFF","loading":"Loading...","more":"Load More","readMore":"Read more","read":"read","currentCategory":"0"},"images":{"defaultAuthorAvatar":{"href":"//cdn01.x-plarium.com/browser/content/portal/common/avatars/default_avatar.jpg","sizes":[]}},"template_options":{},"repeaters":{"pages":[{"links":{"link":"/en/blog/11/"},"strings":{"text":"←"},"images":{},"template_options":{"arrow":"prev"}},{"links":{"link":"/en/blog/"},"strings":{"text":"1"},"images":{}},{"links":{"link":null},"strings":{"text":"..."},"images":{}},{"links":{"link":"/en/blog/10/"},"strings":{"text":"10"},"images":{}},{"links":{"link":"/en/blog/11/"},"strings":{"text":"11"},"images":{}},{"links":{"link":null},"strings":{"text":"12"},"images":{},"template_options":{"current":"curr"}},{"links":{"link":"/en/blog/13/"},"strings":{"text":"13"},"images":{}},{"links":{"link":"/en/blog/14/"},"strings":{"text":"14"},"images":{}},{"links":{"link":"/en/blog/15/"},"strings":{"text":"15"},"images":{}},{"links":{"link":"/en/blog/13/"},"strings":{"text":"→"},"images":{},"template_options":{"arrow":"next"}}],"articles":[{"links":{"link":"/en/blog/sign-art/"},"strings":{"title":"How to Create Magic Sign Art","category":"Plarium- Behind the Scenes","author":"PLARIUM STAFF","readTime":"240000","description":"<p style=\"text-align:center\"><img alt=\"Sergey Samarskiy\" src=\"//cdn01.x-plarium.com/browser/old/blog/en/2015/26/magic_sign_art_work1.jpg\" style=\"height:433px; width:650px\" title=\"Sergey Samarskiy\" /></p>\n\n<p>Greetings everyone! My name is Sergey Samarskiy and I’d like to talk to you about how I created the ‘Magic Sign’ entry. Get comfortable – this is going to be entertaining and enlightening!</p>\n\n<p style=\"text-align: center;\"><a data-analytics-id=\"blog.banner.test\" data-analytics-payload=\"{\"position\":\"top\"}\" <p style=\"text-align: center;\"><a data-analytics-id=\"blog.banner.test\" data-analytics-payload=\"{\"position\":\"top\"}\" href=\"https://plarium.com/en/how-to-download-unauthorized/?plid=147426&pxl=seo\"><img alt=\"Raid Shadow Legends On PC\" src=\"https://gallery-pl.go-game.io/uploads/2019/10/RAD_RAID_EN_1920x1080_Serj_2018-0507_01Id5209_B74904_970x250_NoOS_English&IMG=1LSO.jpg\" /></a></p>\n\n<h2>The Concept</h2>\n\n<p>I was reading the Chronicles of Amber authored by R. Zelazny just before the Mage Tower contest. This fantasy series is a fountain of inspiration for me, notably the Merlin Cycle. I conjured up an image of a mage by utilizing a sign as the source of inspiration and power in my mind’s eye.</p>\n\n<h2>The Quest Begins…</h2>\n\n<p>It doesn't matter whether your project is personal or business-oriented. In either case, you will need to find reliable references as your number one step. For me, I like to work backwards from the vision to the reality. At this point in time I was in the preproduction stage of development. My task was simple: collect as much quality artwork from the Internet as possible.</p>\n\n<p>A well of inspiration for me was the famed illustrator – Michael Komarck. Feel free to take a look at <a href=\"http://komarckart.com/\" target=\"_blank\">his website</a> to see exactly how inspiring a character this fellow really is. Another top-quality reference that I used was the fantasy card game – Magic the Gathering.<br />\nI kept these sources of inspiration in a separate file so that I can preserve all the necessary information. I use Photoshop with these images for easy access and referencing purposes.</p>\n\n<p style=\"text-align:right\"><img alt=\"Inspiration\" src=\"//cdn01.x-plarium.com/browser/old/blog/en/2015/26/magic_sign_art_work2.jpg\" style=\"height:863px; width:628px\" title=\"Inspiration\" /></p>\n\n<p>This collection of artwork is a great source of inspiration for me to choose the ideas and styles of my new projects.</p>\n\n<p style=\"text-align: center;\"><a data-analytics-id=\"blog.banner.test\" data-analytics-payload=\"{\"position\":\"middle\"}\" href=\"https://plarium.com/en/how-to-download-unauthorized/?plid=147426&pxl=seo\"><img alt=\"Raid Shadow Legends On PC\" src=\"https://gallery-pl.go-game.io/uploads/2019/11/RAD_RedGirl_B76234_970x66_Android_iOS_English&IMG=1MTM.jpg\" /></a></p>\n\n<h2>Starting with sketches…</h2>\n\n<p>With my artwork in folders, the next step is sketching miniatures. Sketches are a terrific way for me to have a general concept of the character without too much detail. This is still in a raw form, but it serves as a reference point for all the work to follow.</p>\n\n<p style=\"text-align:center\"><img alt=\"Sketching\" src=\"//cdn01.x-plarium.com/browser/old/blog/en/2015/26/magic_sign_art_work3.jpg\" style=\"height:277px; width:500px\" title=\"Sketching\" /></p>\n\n<p>As you can see, I sketched several miniatures and then selected the one that I like the most. This will be my starting point.</p>\n\n<h2>Picking a Photo …</h2>\n\n<p>With this sketch in hand, the next piece of the puzzle is finding references for the weapons, posture, clothing and style that I am looking for. Regarding posture, I didn't use the Internet for any of my photos searches. I referenced this myself, with the help of many different photos in my inventory.</p>\n\n<p>I like realism in the clothing without too much intricate detail. As my starting point, I used photographs of costumes from the Lord of the Rings, different types of medieval clothing designs and other forms of artwork.</p>\n\n<p style=\"text-align:center\"><img alt=\"Clothing and weapons\" src=\"//cdn01.x-plarium.com/browser/old/blog/en/2015/26/magic_sign_art_work4.jpg\" style=\"height:918px; width:538px\" title=\"Clothing and weapons\" /></p>\n\n<h2>The Drawing…</h2>\n\n<p>Now that I had all this information at my fingertips, I began working in earnest. While looking at the posture in the photograph, I completed a rough sketch of the image.</p>\n\n<p style=\"text-align:center\"><img alt=\"The Drawing\" src=\"//cdn01.x-plarium.com/browser/old/blog/en/2015/26/magic_sign_art_work5.jpg\" style=\"height:452px; width:650px\" title=\"The Drawing\" /></p>\n\n<p>Next up, I added plenty of detail as you can see in the costume design – all in black & white.</p>\n\n<p style=\"text-align:center\"><img alt=\"Costume Design\" src=\"//cdn01.x-plarium.com/browser/old/blog/en/2015/26/magic_sign_art_work6.jpg\" style=\"height:452px; width:650px\" title=\"Costume Design\" /></p>\n\n<p>Painting comes next. My preferred choice is a simple method using layers with Overlay.</p>\n\n<p style=\"text-align:center\"><img alt=\"Now with colors\" src=\"//cdn01.x-plarium.com/browser/old/blog/en/2015/26/magic_sign_art_work7.jpg\" style=\"height:448px; width:650px\" title=\"Now with colors\" /></p>\n\n<p>Once the right colors have been applied, I can make the necessary corrections and hone in on the details.</p>\n\n<p style=\"text-align:center\"><img alt=\"Final Touches\" src=\"//cdn01.x-plarium.com/browser/old/blog/en/2015/26/magic_sign_art_work8.jpg\" style=\"height:448px; width:650px\" title=\"Final Touches\" /></p>\n\n<p>This whole process continues until I’m 100% satisfied with the end result.</p>\n\n<h2>The Tower</h2>\n\n<p>Once the mage is done, my next step is to begin work on the tower. In much the same manner as I listed above, it is important to collect as many useful references as possible to get an idea of the end picture. Since I required realism in my image, I opted for an existing structure as my point of reference.</p>\n\n<p style=\"text-align:center\"><img alt=\"Tower Inspiration\" src=\"//cdn01.x-plarium.com/browser/old/blog/en/2015/26/magic_sign_art_work9.jpg\" style=\"height:720px; width:628px\" title=\"Tower Inspiration\" /></p>\n\n<p>This is where it gets interesting: I modified Durham Cathedral to add a splash of fantasy. It is important to recreate the tower shape, structure and style so that it fits the requirements of the artwork.</p>\n\n<p style=\"text-align:center\"><img alt=\"Adding Fantasy\" src=\"//cdn01.x-plarium.com/browser/old/blog/en/2015/26/magic_sign_art_work10.jpg\" style=\"height:568px; width:497px\" title=\"Adding Fantasy\" /></p>\n\n<p>I set myself a challenge: complete the tower in one evening. Believe it or not, after 4 hours of non-stop work I was almost there.</p>\n\n<p style=\"text-align:center\"><img alt=\"The Challenge\" src=\"//cdn01.x-plarium.com/browser/old/blog/en/2015/26/magic_sign_art_work11.jpg\" style=\"height:743px; width:650px\" title=\"The Challenge\" /></p>\n\n<h2>The Analysis</h2>\n\n<p>After some much-needed shuteye, I began analyzing the image in earnest. There were certain aspects missing in this image, and I wanted to give it an interesting edge with additional colors and special effects. I consulted with a friend of mine who suggested that I should have fireballs slamming into the tower. With that image in mind, I set out to create precisely that!</p>\n\n<p style=\"text-align:center\"><img alt=\"Final Product\" src=\"//cdn01.x-plarium.com/browser/old/blog/en/2015/26/magic_sign_art_work12.jpg\" style=\"height:849px; width:600px\" title=\"Final Product\" /></p>\n\n<h2>The Finishing Touches</h2>\n\n<p>There is lots of extra work that is required to bring the image to life. I made a series of general corrections, added intricate details and finally conjured up a high-resolution image with the following dimensions: 7069x9998. After several evenings of hard work, the end result was precisely what I was after!</p>\n\n<h2>The Final Word</h2>\n\n<p>The process of creating this fantastic Magic Sign artwork was thoroughly enjoyable. I would like to send a big thank you to the organizers of the contest and to all the participants. The artwork was superb! I would also like to pay special tribute to Georgiy Gigem Ibrailov and Mariya Ketka Trepalina for the time they devoted to helping me.</p>\n\n<p style=\"text-align: center;\"><a data-analytics-id=\"blog.banner.test\" data-analytics-payload=\"{\"position\":\"bottom\"}\" href=\"https://plarium.com/en/how-to-download-unauthorized/?plid=147426&pxl=seo\"><img alt=\"Raid Shadow Legends On PC\" src=\"https://gallery-pl.go-game.io/uploads/2019/10/RAD_Team_B74910_970x250_NoOS_English&IMG=1LSU.jpg\" /></a></p>\n","date":"12/22/2015"},"images":{"preview":{"href":"//cdn01.x-plarium.com/browser/old/blog/en/2014/07/social-gaming-needs-great-sound.jpg"},"authorAvatar":{"href":"//cdn01.x-plarium.com/browser/content/portal/common/avatars/default_avatar.jpg","sizes":[]}},"template_options":{"compositeId":"10884"}},{"links":{"link":"/en/blog/game-setting/"},"strings":{"title":"Learn How To Create A Fantastic Game Setting","category":"Plarium- Behind the Scenes","author":"PLARIUM STAFF","readTime":"600000","description":"<p style=\"text-align:center\"><img alt=\"Learn How to Create a Fantastic Game Setting\" src=\"//cdn01.x-plarium.com/browser/old/blog/en/2015/26/Learn_How_To_Create_A_Fantastic_Game_Setting1.jpg\" style=\"height:423px; width:650px\" title=\"Learn How to Create a Fantastic Game Setting\" /></p>\n\n<p>The overwhelming majority of information we process is done visually. In fact, experts put that figure as high as 90%. Our short-term memories are only capable of holding between 5-9 objects simultaneously and thanks to Twitter, news is often delivered in a format that is limited to 140 characters.</p>\n\n<p>This is a good indicator of how easy it is for us to become bored with visual stimuli. If something doesn't captivate our attention from the get-go, chances are we’ll quickly lose interest. The gaming industry also faces tough challenges as it attempts to enthrall players and retain them as loyal patrons. Consider for a moment that the biggest names in the gaming world struggle with this every single day – then imagine how hard it is for small gaming companies trying to make a name for themselves.</p>\n\n<p>We will demonstrate how a balanced setting can greatly assist when it comes to player retention, interaction and enjoyment in the game.<br />\nWe’ll start by taking you back to where it all begins – a white canvas!</p>\n\n<p style=\"text-align: center;\"><a data-analytics-id=\"blog.banner.test\" data-analytics-payload=\"{\"position\":\"top\"}\" <p style=\"text-align: center;\"><a data-analytics-id=\"blog.banner.test\" data-analytics-payload=\"{\"position\":\"top\"}\" href=\"https://plarium.com/en/how-to-download-unauthorized/?plid=147426&pxl=seo\"><img alt=\"Raid Shadow Legends On PC\" src=\"https://gallery-pl.go-game.io/uploads/2019/10/RAD_RAID_EN_1920x1080_Serj_2018-0507_01Id5209_B74904_970x250_NoOS_English&IMG=1LSO.jpg\" /></a></p>\n\n<h2>Understanding the Setting</h2>\n\n<p>Simply put, the setting is the environment where the action takes place in a game. There are all sorts of settings out there, and you're probably familiar with many of them. These include art deco, post-apocalyptic, sci-fi, fantasy, battlefield, etc. You can gather a lot of information about the game from its setting.</p>\n\n<p>Let’s consider several games and the settings they use to create the right atmosphere: Mass Effect and Star Trek are sci-fi games of note; Neverwinter Nights is a fantasy-laden game; Sparta: War of Empires is battlefield action with historical overtones, and Fallout takes place in a post-apocalyptic world.</p>\n\n<p>That having been said, it's not always cut and dry with different games. Sometimes there is so much going on in the game that the setting needs to use multiple elements to create the ideal environment. Consider the differences between dieselpunk and steampunk – both stem from the early 19th century and they both refer to the era when steam engines reigned supreme.</p>\n\n<p>However dieselpunk is more modern and it extols the virtues of the progress being made with diesel technology. Dieselpunk as a genre was heavily influenced by the period between World War II and the mid-1950s, with plenty of emphasis on future-oriented technology.</p>\n\n<p>Gaming developers utilize setting to maximum effect. It's about so much more than the time and place where the action unfolds; a good setting involves myriad factors that create the laws of the fictional world where the game characters interact with players.</p>\n\n<p>The goal is to create the ultimate gaming universe – a place where players are engaged and rewarded with stellar gameplay.</p>\n\n<h2>Understanding the Flow</h2>\n\n<p>Mihaly Csikszentmihalyi, the world-famous psychology professor of Claremont Graduate University, was perhaps the first notable authority to define flow. In fact, he was so enamored by the concept of flow that he called it the secret to happiness. To him, flow is about ongoing satisfaction in activities – a state of immersion and heightened focus in all facets of life.</p>\n\n<p>In the gaming universe, this is achieved when all your skills are applied to solve challenges. There are multiple components to the state of flow, of which the setting is certainly one of the most important. The goal at all times is to bring players into the gaming arena and blur the lines between the gaming world and the real world. This results in immersion, integration and oneness with the gaming universe. Real-world constraints such as time, space and gravity melt away.</p>\n\n<p style=\"text-align: center;\"><a data-analytics-id=\"blog.banner.test\" data-analytics-payload=\"{\"position\":\"middle\"}\" href=\"https://plarium.com/en/how-to-download-unauthorized/?plid=147426&pxl=seo\"><img alt=\"Raid Shadow Legends On PC\" src=\"https://gallery-pl.go-game.io/uploads/2019/11/RAD_RedGirl_B76234_970x66_Android_iOS_English&IMG=1MTM.jpg\" /></a></p>\n\n<h2>How Choice Weighs In</h2>\n\n<p>When gaming developers don't pay sufficient attention to things like target marketing, engaging plot lines or the game’s setting, problems arise. This leads to many mistakes, including the following:</p>\n\n<p><br />\n·         By working backwards, a developer establishes the setting first and then adjusts the mechanics to mesh with that setting. The developer then decides which types of players would be interested in this particular product.<br />\n·         Some developers believe that the mechanics of the game are all important. They forego things like setting – to their detriment.<br />\n·         The developer may create a game without paying any attention to the target audience.</p>\n\n<p>The problem with the first example is that there is a mismatch between reality and the images created. As a case in point, Demolition Lander featured a massive scope and a space setting, but the graphics were too underdeveloped and the mechanics failed to do justice to such a large-scale universe. As a result, this Kickstarter game didn’t hit its targets.</p>\n\n<p>Settings that are haphazardly applied to really interesting games can also ruin the experience for players. Mirror’s Edge features incredible graphics and animation and top-notch mechanics. The poor quality game world and an uninspiring script don't do justice to this game. As a result of negative feedback by critics and players alike, the flow of the game was severely hampered. This was evident during the story campaign where players found it difficult to immerse themselves in the futuristic city.</p>\n\n<h2>Timing is everything</h2>\n\n<p>At the beginning of a game's development, the setting must be chosen. During the game planning stage, things like the payment system, gaming platform, in-game mechanics and other aspects must be factored into the equation. Together, these aspects will determine which type of players will be attracted to the game.</p>\n\n<p>Extensive market research needs to be conducted in advance so that the game is well received by its audience. Of course, if it were possible, the best thing to do would be to take a control group of players and see precisely what would satisfy their gaming preferences, and then build a game around that!</p>\n\n<p>Several years ago, in 2011, Plarium developed its strategy with just a handful of hardcore gaming fans. On a shoestring budget and with limited human resources, Plarium’s success was dependent on the passion and determination of its developers. Things like advanced analytics were unavailable at the time.</p>\n\n<p>There simply was no opportunity to devote an entire department to game analytics or market research. What there was, however, was a dedicated team of hardcore gamers intent on understanding the needs of the gaming audience. Instead of following what everybody else was doing in the <a href=\"//plarium.com/en/behind-the-scenes/hardcore-gamer/\">social gaming realm</a>, Plarium went in the other direction with a post-apocalyptic setting in Total Domination. Cartoon-style social games inspired by Zynga simply wouldn't cut it with Plarium’s gaming enthusiasts.</p>\n\n<p>With the direction established, setting took center stage. At this point, it's necessary to conduct extensive market research – trends, market analysis, target audience needs etc. Based on the outcomes of the research, Plarium implemented a plan of action regarding setting, mechanics and other aspects of upcoming games.</p>\n\n<h2>The Importance of Text</h2>\n\n<p>Some games do a fantastic job of telling a story without displaying any text. However, in spite of the advancements in graphics technology, text is still incredibly useful for gaming purposes. MUD gaming developers used text to bring players into a state of continual engagement, excitement and contentment – flow. As a result, most of the player base was generated through player referrals.</p>\n\n<p>Other games that use text to great effect include Sword & Sorcery and Fallout. Without any real hardware required to run those games, players could use their own creative flair to imagine the most fantastic game settings in the universe.</p>\n\n<p>Social gaming is all about immersion. The ideal setting needs to be created, with a careful balance between text and visuals, to reel in players and keep them entertained at all times. The combined effect of text and visuals must grab the player’s attention from the moment they register, and keep them coming back for more, day after day.</p>\n\n<p>Game lore is an integral component of all <a href=\"//plarium.com/en/strategy-games/\">Plarium’s strategy-based games</a>. The lore includes elements such as economics, social order, mythology, religious components, and other idiosyncrasies that are innate components of the game setting. By creating a rich culture within a game, greater consistency and focus can be achieved. This makes it possible to update the game accordingly.</p>\n\n<p style=\"text-align:center\"><img alt=\"Plariums Rich Game Lore\" src=\"//cdn01.x-plarium.com/browser/old/blog/en/2015/26/Learn_How_To_Create_A_Fantastic_Game_Setting2.png\" style=\"height:454px; width:650px\" title=\"Plariums Rich Game Lore\" /></p>\n\n<p>The type of text that is added in to a game is not meant for window dressing purposes only. It is meant to add thematic value to the game. One of Plarium’s top games – <a href=\"//plarium.com/en/strategy-games/pirates-tides-of-fortune/\">Pirates: Tides of Fortune</a> has taken this concept one step further, giving players the special option of selecting to play the game in Pirate English.</p>\n\n<p>The amount of effort that was expended in creating this separate localization was well worth it. There are currently 30% more real pirates (players using the Pirate English version) than ordinary landlubbing users playing the game.</p>\n\n<p>Several different types of text occur in a game, ranging from standard literary texts to technical texts. The latter refers to things like updates on interface elements, news and in-game manuals. In Pirates: Tides of Fortune, you would be better served with ‘Argh! Step aboard me ol’ galley and rain fire on …’ than the simple ‘Welcome to Pirates: Tides of Fortune.’ The diction used must suit the theme and flavor of the game to create the ultimate immersive experience.</p>\n\n<p>This goes to the very core of setting the scene, blurring the lines between fact and fantasy effectively and creating an unforgettable experience. No stone should be left unturned when it comes to the setting. This applies to technical support, e-mails, forum posts and social networks, too.</p>\n\n<p>Players expect all aspects of the game to be true to the game’s very essence. One slip-up is all it takes to shatter expectations and jerk a player out of the state of flow, and that's why the game developers at Plarium live, eat and sleep the games they create.</p>\n\n<p>In <a href=\"//plarium.com/en/strategy-games/total-domination/\">Total Domination</a>, for example, we have a character named Keera Raz who will guide you through certain stages of the game. A seasoned female Commander with plenty of sass and wit, Keera adds much-needed comic relief to an otherwise grim and bleak nuclear wasteland. We've taken the level of interaction to a whole new level with Keera; she e-mails players and also maintains open channels of communication on forums, blogs and social networks. Simple things like e-mails shouldn’t be boring; they need to add value, mystery, intrigue or humor to keep players on their toes.</p>\n\n<p>These types of texts keep things lively by engaging players on multiple fronts. The idea is to create a setting that transcends the boundaries of the game and appeals to players in other aspects of their daily lives. It all comes back to the concept of flow – the sum total of all the components of the game must create a more meaningful, rewarding and immersive experience for the players.</p>\n\n<p>Take a look at this letter, written by an enigmatic lady named Voronika to fans of Pathogenic. This was launched on the eve of their campaign on Kickstarter.</p>\n\n<p style=\"text-align:center\"><img alt=\"\" src=\"//cdn01.x-plarium.com/browser/old/blog/en/2015/26/Learn_How_To_Create_A_Fantastic_Game_Setting3.jpg\" style=\"height:360px; width:800px\" /></p>\n\n<p>It is not uncommon for game developers to go the whole 9 yards when creating a game universe. Some developers go so far as to create fictional corporations from their game universe, open up offices on their behalf or even establish multiple websites as part of their advertising campaign.</p>\n\n<p>Several years ago, a fascinating letter started making its rounds on the Internet from the founders of Umbrella Inc. They were requesting an allocation of $100 billion in research fees from the US government!</p>\n\n<h2>Persuaded to play</h2>\n\n<p>As you can see, the setting of a game is crucial to the game’s authenticity and integrity. This is an all-encompassing undertaking that covers everything from text to video, the user interface, graphics, and music and lyrics. The idea is to take all these individual components and assemble them to create a whole that is much greater than the sum of its parts.</p>\n\n<p>Stay Tuned for more!</p>\n\n<p><a href=\"//plarium.com/en/browser-games/\"><strong>Play Plarium Games NOW! </strong></a></p>\n\n<p style=\"text-align: center;\"><a data-analytics-id=\"blog.banner.test\" data-analytics-payload=\"{\"position\":\"bottom\"}\" href=\"https://plarium.com/en/how-to-download-unauthorized/?plid=147426&pxl=seo\"><img alt=\"Raid Shadow Legends On PC\" src=\"https://gallery-pl.go-game.io/uploads/2019/10/RAD_Team_B74910_970x250_NoOS_English&IMG=1LSU.jpg\" /></a></p>","date":"12/20/2015"},"images":{"preview":{"href":"//cdn01.x-plarium.com/browser/old/blog/en/2014/07/building-online-community.jpg"},"authorAvatar":{"href":"//cdn01.x-plarium.com/browser/content/portal/common/avatars/default_avatar.jpg","sizes":[]}},"template_options":{"compositeId":"10872"}},{"links":{"link":"/en/blog/game-designer/"},"strings":{"title":" Working as a Game Designer at Plarium","category":"Plarium- Behind the Scenes","author":"PLARIUM STAFF","readTime":"240000","description":"<p>We’d like to introduce you to Barry O'Brien – our video game designer here at <a href=\"//plarium.com/\">Plarium</a>. In 2002, Barry graduated with a BA Honors in Digital & Design Animation from the prestigious Cumbria Institute of the Arts in the United Kingdom. The next year, he teamed up with Bizarre Creations as an environmental artist. He later moved on to level design. Nowadays, Barry lives in Israel with his wife Einat and their 3 kids – Dan, Ethan and Luke.</p>\n\n<p style=\"text-align: center;\"><img alt=\"Plariums Barry O'Brien\" src=\"//cdn01.x-plarium.com/browser/old/blog/en/2015/26/perks_of_being_a_game_designer.jpg\" style=\"height:366px; width:650px\" title=\"Plariums Barry O'Brien\" /></p>\n\n<p style=\"text-align: center;\"><a data-analytics-id=\"blog.banner.test\" data-analytics-payload=\"{\"position\":\"top\"}\" <p style=\"text-align: center;\"><a data-analytics-id=\"blog.banner.test\" data-analytics-payload=\"{\"position\":\"top\"}\" href=\"https://plarium.com/en/how-to-download-unauthorized/?plid=147426&pxl=seo\"><img alt=\"Raid Shadow Legends On PC\" src=\"https://gallery-pl.go-game.io/uploads/2019/10/RAD_RAID_EN_1920x1080_Serj_2018-0507_01Id5209_B74904_970x250_NoOS_English&IMG=1LSO.jpg\" /></a></p>\n\n<h2>The Perks & Challenges of being a Game Designer</h2>\n\n<p>Many people in the gaming world consider being a game designer the ultimate job. The fact of the matter is that I completely agree with that thinking. We've got it pretty good – we get paid to play the games we love, but we also have to do a fair amount of work.</p>\n\n<p>Gaming is lots of fun, and we have to make sure that everything going on behind the scenes keeps it that way. That's where the work component comes in. This is the thinking on the matter: The more you know about games as a designer, the better a game designer you will be.</p>\n\n<p>As game designers, we see things from a different perspective because we are always analyzing the overall experience. If I experienced something awesome in a game, my first thought is what caused that? There are so many possible reasons why an experience is elevated from a player’s perspective. It could be an incredible game mechanic, a character set piece, the confluence of several events or even an environment that I just landed up in.</p>\n\n<p>Then there's the other side of things – the boredom. If I find myself going through the motions in a game with too much monotony, I ask myself the following question: What is missing here? What would make this game so much more fun to play?</p>\n\n<p style=\"text-align: center;\"><a data-analytics-id=\"blog.banner.test\" data-analytics-payload=\"{\"position\":\"middle\"}\" href=\"https://plarium.com/en/how-to-download-unauthorized/?plid=147426&pxl=seo\"><img alt=\"Raid Shadow Legends On PC\" src=\"https://gallery-pl.go-game.io/uploads/2019/11/RAD_RedGirl_B76234_970x66_Android_iOS_English&IMG=1MTM.jpg\" /></a></p>\n\n<h2>The Mechanics of Game Design</h2>\n\n<p>On the work front, my days are spent writing mounds of game design documents. This includes things like creating flowcharts, system spreadsheets and related text. All game designers are faced with the same challenges, namely creating the perfect game balance.</p>\n\n<p>Players want to be challenged at every level of the game, but they also want fairness. In other words there must be a skill-based component which allows players to defeat real opponents or artificial intelligence opponents. For me, and other game designers, game balance is the make or break factor. You cannot begin to imagine how much time, effort and expense goes towards this very component. It is an ongoing process that potentially lasts as long as the game itself.</p>\n\n<p>If you're wondering what types of skills are needed to be a great game designer, you're in luck! Good candidates have an incredible command of the English language in both written and spoken formats. Highly educated folks are always in demand and it helps to have terrific maths abilities. Things like logic, analytics, an in-depth knowledge of the gaming industry and related products certainly helps. Of course, you have to enjoy what you do because that translates into riveting gaming entertainment.</p>\n\n<h2>The Pressure Cooker</h2>\n\n<p>It may appear to be all fun and games, but there is a very serious side to game design. The actual creation of a game requires the entire team to cooperate. But at the end of the day it's the game designers that create an incredible game experience. You may be surprised to learn how many different departments comprise a game studio, with <a href=\"//plarium.com/en/behind-the-scenes/social-gaming-and-sound/\">sound</a>, development, art, animation and GUI units all working synergistically to perfect the final product.</p>\n\n<p>But guess who they all look up to for direction - the Game Design team. For this reason, the Game Design team must have a clear understanding of the game vision.</p>\n\n<p>At the end of the day, being a game designer is a great career choice. It is rewarding, exciting and challenging. If you're interested in making a career out of Game Design, I would have no hesitation in recommending it to you. Thanks to the power of incredible game development software, free 3-D animation and YouTube, anyone can learn about Game Design from the comforts of home.</p>\n\n<p>Once you perfect your skills, you'll be in a great position to get a job in the gaming industry. If you’re little stuck about where to begin, why not consider Plarium. It's a fantastic independent studio which really encourages and fosters collaboration and creative thinking. Plarium is continually pushing the boundaries – that’s precisely the type of environment you want to work in.</p>\n\n<p>Close your eyes for a moment and let your imagination conjure up the most fantastic and exciting game environment. Now imagine working towards creating that very Game Design and bringing it to life right before your very eyes. That's what makes this vocation so thrilling.</p>\n\n<p style=\"text-align: center;\"><a data-analytics-id=\"blog.banner.test\" data-analytics-payload=\"{\"position\":\"bottom\"}\" href=\"https://plarium.com/en/how-to-download-unauthorized/?plid=147426&pxl=seo\"><img alt=\"Raid Shadow Legends On PC\" src=\"https://gallery-pl.go-game.io/uploads/2019/10/RAD_Team_B74910_970x250_NoOS_English&IMG=1LSU.jpg\" /></a></p>","date":"12/15/2015"},"images":{"preview":{"href":"//cdn01.x-plarium.com/browser/old/blog/en/2014/07/rise-of-samer.png"},"authorAvatar":{"href":"//cdn01.x-plarium.com/browser/content/portal/common/avatars/default_avatar.jpg","sizes":[]}},"template_options":{"compositeId":"10857"}},{"links":{"link":"/en/blog/making-of-warrior/"},"strings":{"title":"The Making of the Fantasy Warrior","category":"Plarium- Behind the Scenes","author":"PLARIUM STAFF","readTime":"60000","description":"<p>Plarium Games’s acclaimed concept artist, Valentin Demchenko, brings the Fantasy Warrior to life with dazzling realism. Watch how every fascinating detail is expertly crafted onto the body armor and physique, ultimately giving rise to an iconic warrior known in the <a href=\"//plarium.com/en/strategy-games/nords-heroes-of-the-north/\">MMORPG games</a> world as Fantasy Warrior. </p>\n\n<p style=\"text-align: center;\"><a data-analytics-id=\"blog.banner.test\" data-analytics-payload=\"{\"position\":\"top\"}\" <p style=\"text-align: center;\"><a data-analytics-id=\"blog.banner.test\" data-analytics-payload=\"{\"position\":\"top\"}\" href=\"https://plarium.com/en/how-to-download-unauthorized/?plid=147426&pxl=seo\"><img alt=\"Raid Shadow Legends On PC\" src=\"https://gallery-pl.go-game.io/uploads/2019/10/RAD_RAID_EN_1920x1080_Serj_2018-0507_01Id5209_B74904_970x250_NoOS_English&IMG=1LSO.jpg\" /></a></p>\n\n<p>The background musical score selected for this concept video is from Man of La Mancha by Richard Hayman Symphony Orchestra. Demchenko’s prowess is evident as he paints layer upon layer of rich color, intricate detail and vibrant textures onto the character. Such is his artistic prowess that the Fantasy Warrior comes to life right before your eyes.</p>\n\n<p>No detail is neglected; every single brush stroke is deliberate, and simply perfect. In just 8 minutes 37 seconds, a masterpiece is unveiled… </p>\n\n<p><iframe frameborder=\"0\" height=\"360\" src=\"https://www.youtube.com/embed/O9U0eKDMsKM?rel=0&controls=0&showinfo=0\" width=\"640\"></iframe></p>\n","date":"12/2/2015"},"images":{"preview":{"href":"//cdn01.x-plarium.com/browser/old/blog/en/2014/07/the-hottest-trends-in-social-gaming.jpg"},"authorAvatar":{"href":"//cdn01.x-plarium.com/browser/content/portal/common/avatars/default_avatar.jpg","sizes":[]}},"template_options":{"compositeId":"10800"}},{"links":{"link":"/en/blog/glossary-of-mmo-terms/"},"strings":{"title":"The Most Common Terms Used In MMOs","category":"MMO Gaming Tips","author":"PLARIUM STAFF","readTime":"300000","description":"<h2>Glossary Of MMO Terms</h2>\n\n<p style=\"text-align: center;\"><a data-analytics-id=\"blog.banner.test\" data-analytics-payload=\"{\"position\":\"top\"}\" <p style=\"text-align: center;\"><a data-analytics-id=\"blog.banner.test\" data-analytics-payload=\"{\"position\":\"top\"}\" href=\"https://plarium.com/en/how-to-download-unauthorized/?plid=147426&pxl=seo\"><img alt=\"Raid Shadow Legends On PC\" src=\"https://gallery-pl.go-game.io/uploads/2019/10/RAD_RAID_EN_1920x1080_Serj_2018-0507_01Id5209_B74904_970x250_NoOS_English&IMG=1LSO.jpg\" /></a></p>\n\n<div dir=\"ltr\" style=\"margin-left:-0.75pt;\">\n<table style=\"border-collapse:collapse; border:none\">\n\t<tbody>\n\t\t<tr>\n\t\t\t<td style=\"vertical-align:top\">\n\t\t\t<p dir=\"ltr\" style=\"text-align:center\"><span style=\"background-color:transparent; color:rgb(0, 0, 0); font-family:arial\">AOE</span></p>\n\t\t\t</td>\n\t\t\t<td style=\"vertical-align:top\">\n\t\t\t<p dir=\"ltr\" style=\"text-align:center\"><span style=\"background-color:transparent; color:rgb(0, 0, 0); font-family:arial\">Area of Effect – Usually a skill in which the damage is dealt within a radius of a certain range.</span></p>\n\t\t\t</td>\n\t\t</tr>\n\t\t<tr>\n\t\t\t<td style=\"vertical-align:top\">\n\t\t\t<p dir=\"ltr\" style=\"text-align:center\"><span style=\"background-color:transparent; color:rgb(0, 0, 0); font-family:arial\">ALT</span></p>\n\t\t\t</td>\n\t\t\t<td style=\"vertical-align:top\">\n\t\t\t<p dir=\"ltr\" style=\"text-align:center\"><span style=\"background-color:transparent; color:rgb(0, 0, 0); font-family:arial\">A person’s alternate character or account; used for fun, helping friends, or sometimes in ways to try and cheat the game’s system. </span></p>\n\t\t\t</td>\n\t\t</tr>\n\t\t<tr>\n\t\t\t<td style=\"vertical-align:top\">\n\t\t\t<p dir=\"ltr\" style=\"text-align:center\"><span style=\"background-color:transparent; color:rgb(0, 0, 0); font-family:arial\">AFK</span></p>\n\t\t\t</td>\n\t\t\t<td style=\"vertical-align:top\">\n\t\t\t<p dir=\"ltr\" style=\"text-align:center\"><span style=\"background-color:transparent; color:rgb(0, 0, 0); font-family:arial\">Away From Keyboard – Usually when someone has the game loaded up and is online, but is not actively playing.</span></p>\n\t\t\t</td>\n\t\t</tr>\n\t\t<tr>\n\t\t\t<td style=\"vertical-align:top\">\n\t\t\t<p dir=\"ltr\" style=\"text-align:center\"><span style=\"background-color:transparent; color:rgb(0, 0, 0); font-family:arial\">BRB</span></p>\n\t\t\t</td>\n\t\t\t<td style=\"vertical-align:top\">\n\t\t\t<p dir=\"ltr\" style=\"text-align:center\"><span style=\"background-color:transparent; color:rgb(0, 0, 0); font-family:arial\">Be right Back – Fairly self-explanatory!</span></p>\n\t\t\t</td>\n\t\t</tr>\n\t\t<tr>\n\t\t\t<td style=\"vertical-align:top\">\n\t\t\t<p dir=\"ltr\" style=\"text-align:center\"><span style=\"background-color:transparent; color:rgb(0, 0, 0); font-family:arial\">CC</span></p>\n\t\t\t</td>\n\t\t\t<td style=\"vertical-align:top\">\n\t\t\t<p dir=\"ltr\" style=\"text-align:center\"><span style=\"background-color:transparent; color:rgb(0, 0, 0); font-family:arial\">– Crowd Control – The use of a skill to control a player or NPC character. Such skills could silence or immobilize an enemy, allowing your team (or yourself) to continue your attack.</span></p>\n\t\t\t</td>\n\t\t</tr>\n\t\t<tr>\n\t\t\t<td style=\"vertical-align:top\">\n\t\t\t<p dir=\"ltr\" style=\"text-align:center\"><span style=\"background-color:transparent; color:rgb(0, 0, 0); font-family:arial\">CD</span></p>\n\t\t\t</td>\n\t\t\t<td style=\"vertical-align:top\">\n\t\t\t<p dir=\"ltr\" style=\"text-align:center\"><span style=\"background-color:transparent; color:rgb(0, 0, 0); font-family:arial\">Cool Down- The recharge time of a spell or a skill. The time you need to wait after using it, to use it again.</span></p>\n\t\t\t</td>\n\t\t</tr>\n\t\t<tr>\n\t\t\t<td style=\"vertical-align:top\">\n\t\t\t<p dir=\"ltr\" style=\"text-align:center\"><span style=\"background-color:transparent; color:rgb(0, 0, 0); font-family:arial\">DPS</span></p>\n\t\t\t</td>\n\t\t\t<td style=\"vertical-align:top\">\n\t\t\t<p dir=\"ltr\" style=\"text-align:center\"><span style=\"background-color:transparent; color:rgb(0, 0, 0); font-family:arial\">Damage Per Second – This is a character or spell’s damage output per second</span></p>\n\t\t\t</td>\n\t\t</tr>\n\t\t<tr>\n\t\t\t<td style=\"vertical-align:top\">\n\t\t\t<p dir=\"ltr\" style=\"text-align:center\"><span style=\"background-color:transparent; color:rgb(0, 0, 0); font-family:arial\">DOT</span></p>\n\t\t\t</td>\n\t\t\t<td style=\"vertical-align:top\">\n\t\t\t<p dir=\"ltr\" style=\"text-align:center\"><span style=\"background-color:transparent; color:rgb(0, 0, 0); font-family:arial\">Damage Over Time – This is a spell or a skill which inflicts a certain amount of damage on your enemy over a certain period of time, before wearing off.</span></p>\n\t\t\t</td>\n\t\t</tr>\n\t\t<tr>\n\t\t\t<td style=\"vertical-align:top\">\n\t\t\t<p dir=\"ltr\" style=\"text-align:center\"><span style=\"background-color:transparent; color:rgb(0, 0, 0); font-family:arial\">GG</span></p>\n\t\t\t</td>\n\t\t\t<td style=\"vertical-align:top\">\n\t\t\t<p dir=\"ltr\" style=\"text-align:center\"><span style=\"background-color:transparent; color:rgb(0, 0, 0); font-family:arial\">Good Game. Usually announced at the end of a fight, battle or competitive clan match.</span></p>\n\t\t\t</td>\n\t\t</tr>\n\t\t<tr>\n\t\t\t<td style=\"vertical-align:top\">\n\t\t\t<p dir=\"ltr\" style=\"text-align:center\"><span style=\"background-color:transparent; color:rgb(0, 0, 0); font-family:arial\">LFG</span></p>\n\t\t\t</td>\n\t\t\t<td style=\"vertical-align:top\">\n\t\t\t<p dir=\"ltr\" style=\"text-align:center\"><span style=\"background-color:transparent; color:rgb(0, 0, 0); font-family:arial\">Looking For Group – Usually used for finding members to join you and fight a more powerful boss, dungeon or mob.</span></p>\n\t\t\t</td>\n\t\t</tr>\n\t\t<tr>\n\t\t\t<td style=\"vertical-align:top\">\n\t\t\t<p dir=\"ltr\" style=\"text-align:center\"><span style=\"background-color:transparent; color:rgb(0, 0, 0); font-family:arial\">LFM</span></p>\n\t\t\t</td>\n\t\t\t<td style=\"vertical-align:top\">\n\t\t\t<p dir=\"ltr\" style=\"text-align:center\"><span style=\"background-color:transparent; color:rgb(0, 0, 0); font-family:arial\">Looking For More – If you are part of a group already are looking for extra members.</span></p>\n\t\t\t</td>\n\t\t</tr>\n\t\t<tr>\n\t\t\t<td style=\"vertical-align:top\">\n\t\t\t<p dir=\"ltr\" style=\"text-align:center\"><span style=\"background-color:transparent; color:rgb(0, 0, 0); font-family:arial\">LFXM</span></p>\n\t\t\t</td>\n\t\t\t<td style=\"vertical-align:top\">\n\t\t\t<p dir=\"ltr\" style=\"text-align:center\"><span style=\"background-color:transparent; color:rgb(0, 0, 0); font-family:arial\">is often used to signify the number of players needed in place of the X.</span></p>\n\t\t\t</td>\n\t\t</tr>\n\t\t<tr>\n\t\t\t<td style=\"vertical-align:top\">\n\t\t\t<p dir=\"ltr\" style=\"text-align:center\"><span style=\"background-color:transparent; color:rgb(0, 0, 0); font-family:arial\">Main</span></p>\n\t\t\t</td>\n\t\t\t<td style=\"vertical-align:top\">\n\t\t\t<p dir=\"ltr\" style=\"text-align:center\"><span style=\"background-color:transparent; color:rgb(0, 0, 0); font-family:arial\">A person’s primary character or account; usually the one they use for raids, dungeons and big fights.</span></p>\n\t\t\t</td>\n\t\t</tr>\n\t\t<tr>\n\t\t\t<td style=\"vertical-align:top\">\n\t\t\t<p dir=\"ltr\" style=\"text-align:center\"><span style=\"background-color:transparent; color:rgb(0, 0, 0); font-family:arial\">NPC</span></p>\n\t\t\t</td>\n\t\t\t<td style=\"vertical-align:top\">\n\t\t\t<p dir=\"ltr\" style=\"text-align:center\"><span style=\"background-color:transparent; color:rgb(0, 0, 0); font-family:arial\">Non-Player Character – The opposite to the above: a computer-controlled character.</span></p>\n\t\t\t</td>\n\t\t</tr>\n\t\t<tr>\n\t\t\t<td style=\"vertical-align:top\">\n\t\t\t<p dir=\"ltr\" style=\"text-align:center\"><span style=\"background-color:transparent; color:rgb(0, 0, 0); font-family:arial\">PC</span></p>\n\t\t\t</td>\n\t\t\t<td style=\"vertical-align:top\">\n\t\t\t<p dir=\"ltr\" style=\"text-align:center\"><span style=\"background-color:transparent; color:rgb(0, 0, 0); font-family:arial\">Player Character – A character/unit controlled by a player.</span></p>\n\t\t\t</td>\n\t\t</tr>\n\t\t<tr>\n\t\t\t<td style=\"vertical-align:top\">\n\t\t\t<p dir=\"ltr\" style=\"text-align:center\"><span style=\"background-color:transparent; color:rgb(0, 0, 0); font-family:arial\">WTS</span></p>\n\t\t\t</td>\n\t\t\t<td style=\"vertical-align:top\">\n\t\t\t<p dir=\"ltr\" style=\"text-align:center\"><span style=\"background-color:transparent; color:rgb(0, 0, 0); font-family:arial\">Want To Sell – When someone is announcing in chat that they wish to sell an item</span></p>\n\t\t\t</td>\n\t\t</tr>\n\t\t<tr>\n\t\t\t<td style=\"vertical-align:top\">\n\t\t\t<p dir=\"ltr\" style=\"text-align:center\"><span style=\"background-color:transparent; color:rgb(0, 0, 0); font-family:arial\">WTB</span></p>\n\t\t\t</td>\n\t\t\t<td style=\"vertical-align:top\">\n\t\t\t<p dir=\"ltr\" style=\"text-align:center\"><span style=\"background-color:transparent; color:rgb(0, 0, 0); font-family:arial\">Want To Buy – When someone is announcing in chat that they wish to buy an item.</span></p>\n\t\t\t</td>\n\t\t</tr>\n\t\t<tr>\n\t\t\t<td style=\"vertical-align:top\">\n\t\t\t<p dir=\"ltr\" style=\"text-align:center\"><span style=\"background-color:transparent; color:rgb(0, 0, 0); font-family:arial\">Survivability</span></p>\n\t\t\t</td>\n\t\t\t<td style=\"vertical-align:top\">\n\t\t\t<p dir=\"ltr\" style=\"text-align:center\"><span style=\"background-color:transparent; color:rgb(0, 0, 0); font-family:arial\">The endurance of your character. A character with low survivability will not stay alive long in battles if you allow it to take damage.</span></p>\n\t\t\t</td>\n\t\t</tr>\n\t\t<tr>\n\t\t\t<td style=\"vertical-align:top\">\n\t\t\t<p dir=\"ltr\" style=\"text-align:center\"><span style=\"background-color:transparent; color:rgb(0, 0, 0); font-family:arial\">Support</span></p>\n\t\t\t</td>\n\t\t\t<td style=\"vertical-align:top\">\n\t\t\t<p dir=\"ltr\" style=\"text-align:center\"><span style=\"background-color:transparent; color:rgb(0, 0, 0); font-family:arial\">– A class whose main job it is to help and support other classes, providing damage increases, healing and survivability within the group.</span></p>\n\t\t\t</td>\n\t\t</tr>\n\t\t<tr>\n\t\t\t<td style=\"vertical-align:top\">\n\t\t\t<p dir=\"ltr\" style=\"text-align:center\"><span style=\"background-color:transparent; color:rgb(0, 0, 0); font-family:arial\">XP</span></p>\n\t\t\t</td>\n\t\t\t<td style=\"vertical-align:top\">\n\t\t\t<p dir=\"ltr\" style=\"text-align:center\"><span style=\"background-color:transparent; color:rgb(0, 0, 0); font-family:arial\">Experience. Experience gained in-game through levelling, completing quests etc. Experience points usually increase your character’s level, when you get enough of them.</span></p>\n\t\t\t</td>\n\t\t</tr>\n\t</tbody>\n</table>\n</div>\n\n<p dir=\"ltr\"><br />\n<span style=\"background-color:transparent; color:rgb(0, 0, 0); font-family:calibri; font-size:15px\">You’re ready to go! </span></p>\n\n<p dir=\"ltr\"><span style=\"background-color:transparent; color:rgb(0, 0, 0); font-family:calibri; font-size:15px\">Happy gaming! </span></p>\n\n<div> </div>\n","date":"11/2/2015"},"images":{"preview":{"href":"//cdn01.x-plarium.com/browser/old/blog/en/2014/05/glossary.jpg"},"authorAvatar":{"href":"//cdn01.x-plarium.com/browser/content/portal/common/avatars/default_avatar.jpg","sizes":[]}},"template_options":{"compositeId":"252"}},{"links":{"link":"/en/blog/pr-exposure/"},"strings":{"title":"5 Tips to Spark PR Exposure for Your Game Launch","category":"Plarium- Behind the Scenes","author":"PLARIUM STAFF","readTime":"60000","description":"<h3>by Mobile PR specialist, Oren Todoros, Plarium</h3>\n\n<h2>The Story:</h2>\n\n<p>What is the story behind your game? Knowing the answer to this question will allow you to tell your users how and why you made this game (and not another one). This will make your users feel more engaged and will encourage loyalty – both towards the game and brand.</p>\n\n<p style=\"text-align: center;\"><a data-analytics-id=\"blog.banner.test\" data-analytics-payload=\"{\"position\":\"top\"}\" <p style=\"text-align: center;\"><a data-analytics-id=\"blog.banner.test\" data-analytics-payload=\"{\"position\":\"top\"}\" href=\"https://plarium.com/en/how-to-download-unauthorized/?plid=147426&pxl=seo\"><img alt=\"Raid Shadow Legends On PC\" src=\"https://gallery-pl.go-game.io/uploads/2019/10/RAD_RAID_EN_1920x1080_Serj_2018-0507_01Id5209_B74904_970x250_NoOS_English&IMG=1LSO.jpg\" /></a></p>\n\n<p><br />\no   <strong>Know your Audience:</strong> Getting to know your audience will bring you one step closer to writing and publishing content that will actually interest them. Learning who visits the website, what interests them and how long they tend to linger on a specific page will help you get your message through clearly.</p>\n\n<p><br />\no   <strong>Focus on the Plus:</strong> Keep the focus on your game and why people should start playing it. Speak about the plusses such as the enticing high performance graphics or the ever-growing online community will keep the spotlight on yourself and avoid slating your competitors which only makes you look weak.</p>\n\n<p><br />\no  <strong> Think Long Term: </strong>Building long term relationships with websites and journalists is a must. Social networking can only help contribute to building your brand and spreading the word about new features. Learn which websites cover which games and which journalists write for which market and device. While some journalists focus <a href=\"//plarium.com/en/strategy-games/\" title=\"Click to play Plarium's MMO games!\">on MMO games</a>, some might only focus on Android devices and not iOS.</p>\n\n<p><br />\no   <strong>Timing is Vital:</strong> Give journalists early access to new games, additional features, special events and anything else you're going public with. Don't wait until the game has reached the App Store to start building hype.</p>\n\n<p style=\"text-align:center\"><iframe frameborder=\"0\" height=\"315\" src=\"https://www.youtube.com/embed/mAqYmcMjsNQ\" width=\"560\"></iframe></p>\n","date":"7/14/2015"},"images":{"preview":{"href":"//cdn01.x-plarium.com/browser/old/blog/en/2014/05/category-bts-bg.jpg"},"authorAvatar":{"href":"//cdn01.x-plarium.com/browser/content/portal/common/avatars/default_avatar.jpg","sizes":[]}},"template_options":{"compositeId":"549"}},{"links":{"link":"/en/blog/localization-challenges-part-2/"},"strings":{"title":"Localization and Gaming Challenges – Part 2","category":"Plarium- Behind the Scenes","author":"PLARIUM STAFF","readTime":"300000","description":"<h2>#3 Great Localization Content in Double-Quick Time</h2>\n\n<p>Localization of content can be an arduous task. Time is of the essence, and no game developer will push back the rollout of the game for the purposes of localization. Often, there is hardly enough time to translate the content, proofread it and test it once. 4-day localization and quality assurance in a 7 day production cycle is unrealistic. Ideally only one iteration of the content would be sufficient – but it never works like that – social gaming content changes all the time and needs to be updated regularly.</p>\n\n<p style=\"text-align: center;\"><a data-analytics-id=\"blog.banner.test\" data-analytics-payload=\"{\"position\":\"top\"}\" <p style=\"text-align: center;\"><a data-analytics-id=\"blog.banner.test\" data-analytics-payload=\"{\"position\":\"top\"}\" href=\"https://plarium.com/en/how-to-download-unauthorized/?plid=147426&pxl=seo\"><img alt=\"Raid Shadow Legends On PC\" src=\"https://gallery-pl.go-game.io/uploads/2019/10/RAD_RAID_EN_1920x1080_Serj_2018-0507_01Id5209_B74904_970x250_NoOS_English&IMG=1LSO.jpg\" /></a></p>\n\n<h2>How We Do It</h2>\n\n<p>Initially we received localization prior to final quality assurance, but this stopped working for us when our final source texts came in just hours prior to the game's release. Therefore, we brought in localizers earlier, and provided them with the info they needed to produce copy in 2 languages at the same time – Russian and English. This gave us the time we needed for proofreading as well as quality assurance.</p>\n\n<h2>Advice:</h2>\n\n<p>Bring in localization ASAP! When you’re translating the strings, translators will have a better picture of what needs to be done when you can supplement the tasks with things like feature descriptions and concept art.</p>\n\n<p>The web is peppered with examples of localization fails; there are even websites that highlight them. Remember that what sounds great in one language can be offensive or completely out of place in another language. Sometimes this is obvious, sometimes less so; you will know when your audience takes to it or not!</p>\n\n<p style=\"text-align: center;\"><a data-analytics-id=\"blog.banner.test\" data-analytics-payload=\"{\"position\":\"middle\"}\" href=\"https://plarium.com/en/how-to-download-unauthorized/?plid=147426&pxl=seo\"><img alt=\"Raid Shadow Legends On PC\" src=\"https://gallery-pl.go-game.io/uploads/2019/11/RAD_RedGirl_B76234_970x66_Android_iOS_English&IMG=1MTM.jpg\" /></a></p>\n\n<h2>How We Do It:</h2>\n\n<p>With our new projects, we know that we have a global audience. There are always tweaks that need to be made, and we work alongside our translators to maintain flexibility in our adaptations of content for individual markets. In <a href=\"http://www.google.com/url?q=http%3A%2F%2Fplarium.com%2Fen%2Fgames%2Ftotal-domination%2F&sa=D&sntz=1&usg=AFQjCNHWb-FvIWLzDd7MGhCruNotwl7hSQ\">Total Domination</a>, Independence Day in the US would go down well in the English version on July 4th, while we may make it General Winter's birthday in the Russian variant.</p>\n\n<h2>Advice:</h2>\n\n<p>Understand the culture, history and nuances of the country you're targeting. Translators are a great resource and should have carte blanche to operate as part of the localization process. Humor is central to translations and who better than a local to keep your audience of gamers in good spirits. Limit the volume of graphic content since it's always difficult to do.</p>\n\n<h2>#5 Great Voiceovers</h2>\n\n<p>In games with lots of dialogue with well-written characters, voiceovers are a great idea. A fully localized voiceover is especially beneficial. Be prepared for the time intensive nature of researching, tweaking and planning the voiceover process. Work with your sound engineer and creative director, and if you decide to have voiceovers on a social/mobile game, you've got to do it in all languages!</p>\n\n<h2>How We Do It:</h2>\n\n<p>We have voiceovers for all of our languages in every game. It can become tedious with all the updates and recording sessions. Fortunately, our translators are often scriptwriters and they help us. Since we can't always have all the characters in the same room at the same time doing work, we work remotely. We may use multiple studios with voice actors and sound engineers, and our translators/director using Skype chat. We once completed a studio session with participants across 4 time zones.</p>\n\n<h2>Advice:</h2>\n\n<p>Professional work and nothing less will suffice. If you put in several weeks’ worth of scripting, you’ll want to be sure that the voiceover is not a hash job. A single language voiceover process is much the same as multilingual voice-overs; the only difference being that more scripts are required. These processes should run simultaneously across multiple languages, to cut down on wasted time.</p>\n\n<h2>#6 QA and more QA</h2>\n\n<p>Localization begins with an excellent team of proofreaders and translators. At most, 3 different people should proofread the texts. Native speaking beta testers and QA engineers are absolutely essential, but there is more work to be done. Localization can go awry in many ways. Most mistakes are trivial, sometimes remaining dormant for all weeks or months until a player stumbles upon them and reads the game guide again.</p>\n\n<h2>How We Do It:</h2>\n\n<p>The story we like to reference is the Research Lab update of 2012. We launched a new feature in Total Domination – without any localization – on Facebook. Russian was the only available language. We couldn't roll back the game to a live version and patching in missing languages required several hours’ worth of work. The situation got very hairy, very quickly!</p>\n\n<p>Our community of social gamers were frantically trying to deliver their own translations first.<br />\nOur engaged player base showed that they could adapt to the situation, but it resulted in us creating an additional level of eyeball checking. While mistakes arise at the most inopportune times, attention to detail is imperative. A great idea is to create a blog of shame and publicize it. Fortunately, this has never happened since.</p>\n\n<h2>Advice:</h2>\n\n<p>While automated testing is great, there is no substitute for human quality assurance and cross-checking. Localization needs the human touch. Problems may slip through from time to time, and several localizers standing by can help you to correct these issues. Extensive community management and a high degree of user support are great accoutrements in minimizing the negatives that may arise.</p>\n\n<h2>A Work In Progress</h2>\n\n<p>We have listed 6 challenges that you are likely to face in game localization. There may be others that you come across. Revisions and adjustments of your processes and time considerations are necessary. We work with the rules and standards in the industry and devise a style to localize every product. Localization should be conducted during the process as part of the process, not at the end. </p>\n\n<p>Believe it or not, localization actually gets a new life once the game is released!</p>\n\n<p><a href=\"//plarium.com/en/strategy-games/\">Join and Play NOW!</a></p>\n\n<p style=\"text-align: center;\"><a data-analytics-id=\"blog.banner.test\" data-analytics-payload=\"{\"position\":\"bottom\"}\" href=\"https://plarium.com/en/how-to-download-unauthorized/?plid=147426&pxl=seo\"><img alt=\"Raid Shadow Legends On PC\" src=\"https://gallery-pl.go-game.io/uploads/2019/10/RAD_Team_B74910_970x250_NoOS_English&IMG=1LSU.jpg\" /></a></p>\n","date":"5/17/2015"},"images":{"preview":{"href":"//cdn01.x-plarium.com/browser/old/blog/en/2014/07/localization-challenges.jpg"},"authorAvatar":{"href":"//cdn01.x-plarium.com/browser/content/portal/common/avatars/default_avatar.jpg","sizes":[]}},"template_options":{"compositeId":"275"}},{"links":{"link":"/en/blog/localization-challenges/"},"strings":{"title":"Localization and Gaming Challenges","category":"Plarium- Behind the Scenes","author":"PLARIUM STAFF","readTime":"240000","description":"<p dir=\"ltr\"><span style=\"background-color:transparent; color:rgb(0, 0, 0); font-family:times new roman; font-size:16px\">Localization in social gaming is absolutely essential in today's global market. Even for the best social games, natural and native localization is imperative. The fact of the matter is that players who spend their time trying to decipher incorrectly translated text will leave the game, regardless of how good that game may well be. Therefore, the question is how do you localize a game properly?</span></p>\n\n<p dir=\"ltr\"><span style=\"background-color:transparent; color:rgb(0, 0, 0); font-family:times new roman; font-size:16px\">My career in localization began while I was translating content for a small company. Then I taught high school economics for two years and I decided that it was high time to venture into a less stressful arena. Believe it or not, I ended up in game production!</span></p>\n\n<p dir=\"ltr\"><span style=\"background-color:transparent; color:rgb(0, 0, 0); font-family:times new roman; font-size:16px\">I consider myself a person with strong linguistic abilities, since I'm fluent in English, Russian, German and Ukrainian. My work at Plarium began in 2011 as part of the localization team. I began as a game content editor and lead translator. I've been part of the team that oversaw the localization initiatives for 12 titles. The majority of our games at Plarium are translated into 7 unique languages, with the possibility of increasing that number as we expand into new markets.</span></p>\n\n<p dir=\"ltr\"><span style=\"background-color:transparent; color:rgb(0, 0, 0); font-family:times new roman; font-size:16px\">I'd like to take a couple of minutes to identify various localization challenges for social game developers, and to give you insights into how we solve these challenges </span><a href=\"//plarium.com/\" style=\"text-decoration:none;\">at Plarium</a><span style=\"background-color:transparent; color:rgb(0, 0, 0); font-family:times new roman; font-size:16px\">.</span></p>\n\n<p style=\"text-align: center;\"><a data-analytics-id=\"blog.banner.test\" data-analytics-payload=\"{\"position\":\"top\"}\" <p style=\"text-align: center;\"><a data-analytics-id=\"blog.banner.test\" data-analytics-payload=\"{\"position\":\"top\"}\" href=\"https://plarium.com/en/how-to-download-unauthorized/?plid=147426&pxl=seo\"><img alt=\"Raid Shadow Legends On PC\" src=\"https://gallery-pl.go-game.io/uploads/2019/10/RAD_RAID_EN_1920x1080_Serj_2018-0507_01Id5209_B74904_970x250_NoOS_English&IMG=1LSO.jpg\" /></a></p>\n\n<h1 dir=\"ltr\"><strong>#1 Team Building</strong></h1>\n\n<p dir=\"ltr\"><span style=\"background-color:transparent; color:rgb(0, 0, 0); font-family:times new roman; font-size:16px\">It’s not difficult to find a competent company or freelance translator to provide localization services. There are scores of professionals providing cultural and linguistic consulting, translation services, proofreading and the like. The challenge is finding somebody to provide timely, cost-effective, professional and insightful work. Translation needs to be superbly crafted.</span></p>\n\n<h2 dir=\"ltr\"><strong>How We Do It</strong></h2>\n\n<p dir=\"ltr\"><span style=\"background-color:transparent; color:rgb(0, 0, 0); font-family:times new roman; font-size:16px\">We put together our localization dream team in 2011. Along the way we stumbled. A conflict of interest arose between the translators and the proofreaders. Recognize that proofreaders are well versed in translation and creative writing; this sometimes led them to challenge the translator’s work, rather than merely to proofread their work. It may be that they are looking for translation work which is better paying.</span></p>\n\n<p dir=\"ltr\"><span style=\"background-color:transparent; color:rgb(0, 0, 0); font-family:times new roman; font-size:16px\">Our Spanish localization process was riddled with problems between proofreaders and translators. We found a constant conflict of interest between both parties, as each thought that theirs was the best version. In truth, both versions were interchangeable and equally acceptable. The translated material would go back and forth multiple times, as the professionals tried to outdo one another. This resulted in us setting a standing policy regarding the interaction between translator and proofreader. Clearly defined roles and ground rules are absolute essentials in compiling translator/proofreader teams for seamless interaction.</span></p>\n\n<h2 dir=\"ltr\"><strong>Advice:</strong></h2>\n\n<p dir=\"ltr\"><span style=\"background-color:transparent; color:rgb(0, 0, 0); font-family:times new roman; font-size:16px\">Make sure you have an independent reviewer and/or proofreader. The person should be completely fluent in the target language and fully capable of proofreading the translated material to ensure that it is accurate. It's always good to have a second pair of eyes!</span></p>\n\n<p style=\"text-align: center;\"><a data-analytics-id=\"blog.banner.test\" data-analytics-payload=\"{\"position\":\"middle\"}\" href=\"https://plarium.com/en/how-to-download-unauthorized/?plid=147426&pxl=seo\"><img alt=\"Raid Shadow Legends On PC\" src=\"https://gallery-pl.go-game.io/uploads/2019/11/RAD_RedGirl_B76234_970x66_Android_iOS_English&IMG=1MTM.jpg\" /></a></p>\n\n<h1 dir=\"ltr\"><strong>#2 Localization is more than Translation</strong></h1>\n\n<p dir=\"ltr\"><span style=\"background-color:transparent; color:rgb(0, 0, 0); font-family:times new roman; font-size:16px\">How do you define terrific localization? It is clear that context is important. But context in social gaming requires the translator to understand the intricacies of the game. You cannot possibly provide the context if you don't understand the mechanics of the game's universe. Sure you can find great translation without these specifics, but then the translation runs the risk of being boring, lacking style and pace. Even if </span><em>you</em><span style=\"background-color:transparent; color:rgb(0, 0, 0); font-family:times new roman; font-size:16px\"> don't spot it, the players certainly will.</span></p>\n\n<h2 dir=\"ltr\"><strong>How We Do It:</strong></h2>\n\n<p dir=\"ltr\"><span style=\"background-color:transparent; color:rgb(0, 0, 0); font-family:times new roman; font-size:16px\">We began with Total Domination on Facebook with standard kits. It looked like it was working well; translators had screenshots, glossaries and descriptions to create good translations. Neither the proofreaders nor the translators thought that playing the game was a requirement. Then what happened was surprising: the translators started playing the game and they realized that the translations were inaccurate or simply not suited to the context of the game. The same was true of the proofreaders. Now, our long-term vendors love </span><a href=\"//plarium.com/en/strategy-games/\" style=\"text-decoration:none;\" title=\"Strategy Games\">our browser strategy games</a><span style=\"background-color:transparent; color:rgb(0, 0, 0); font-family:times new roman; font-size:16px\"> and they've become hardcore players. Our proofreaders and translators help us to test out beta builds on a regular basis. This works out great for both of us!</span></p>\n\n<h2 dir=\"ltr\"><strong>Advice:</strong></h2>\n\n<p dir=\"ltr\"><span style=\"background-color:transparent; color:rgb(0, 0, 0); font-family:times new roman; font-size:16px\">Convince your translator to be a gamer, but don't rush them into it. It's good to study the game, even simple games, to understand the story. Explain things to the translator, as this will help him or her to understand precisely what you're trying to achieve. Things like character references, music samples, concept art, sound effects, storylines and timelines should be expanded with the localization kit. The best thing that can happen is for your translator to become a big fan of your game!</span></p>\n\n<p dir=\"ltr\"><a href=\"//plarium.com/en/browser-games/\" type=\"browser games\">Join and Play NOW!</a></p>\n\n<p style=\"text-align: center;\"><a data-analytics-id=\"blog.banner.test\" data-analytics-payload=\"{\"position\":\"bottom\"}\" href=\"https://plarium.com/en/how-to-download-unauthorized/?plid=147426&pxl=seo\"><img alt=\"Raid Shadow Legends On PC\" src=\"https://gallery-pl.go-game.io/uploads/2019/10/RAD_Team_B74910_970x250_NoOS_English&IMG=1LSU.jpg\" /></a></p>\n","date":"5/17/2015"},"images":{"preview":{"href":"//cdn01.x-plarium.com/browser/old/blog/en/2014/07/localization-challenges.jpg"},"authorAvatar":{"href":"//cdn01.x-plarium.com/browser/content/portal/common/avatars/default_avatar.jpg","sizes":[]}},"template_options":{"compositeId":"274"}},{"links":{"link":"/en/blog/jesper-kyd/"},"strings":{"title":"Jesper Kyd: Music Transcends All Platforms ","category":"Plarium- Behind the Scenes","author":"PLARIUM STAFF","readTime":"240000","description":"<h2 dir=\"ltr\">Jesper Kyd: Music Transcends All Platforms</h2>\n\n<p dir=\"ltr\"><span style=\"background-color:transparent; color:rgb(0, 0, 0); font-family:times new roman; font-size:16px\">Jesper Kyd is a critically acclaimed composer, so it comes as no surprise to folks that he really loves music. This started when he was just a kid. He began playing the piano and the classic guitar, thereby sparking his passion for harmonies and melodies.</span></p>\n\n<p dir=\"ltr\"><span style=\"background-color:transparent; color:rgb(0, 0, 0); font-family:times new roman; font-size:16px\">His love for music continued to grow, as he did. When he got his first computer – a Commodore 64 – at the age of 13, he started composing electronic music. By the age of 15, he owned his own keyboard – a Roland D-20. His compositions continued with all of his musical accoutrements.</span></p>\n\n<p dir=\"ltr\"><span style=\"background-color:transparent; color:rgb(0, 0, 0); font-family:times new roman; font-size:16px\">In his own words: </span><em>I've always loved experimenting with electronics and creating unique sounds.</em></p>\n\n<p style=\"text-align: center;\"><a data-analytics-id=\"blog.banner.test\" data-analytics-payload=\"{\"position\":\"top\"}\" <p style=\"text-align: center;\"><a data-analytics-id=\"blog.banner.test\" data-analytics-payload=\"{\"position\":\"top\"}\" href=\"https://plarium.com/en/how-to-download-unauthorized/?plid=147426&pxl=seo\"><img alt=\"Raid Shadow Legends On PC\" src=\"https://gallery-pl.go-game.io/uploads/2019/10/RAD_RAID_EN_1920x1080_Serj_2018-0507_01Id5209_B74904_970x250_NoOS_English&IMG=1LSO.jpg\" /></a></p>\n\n<h2 dir=\"ltr\"><strong>It's All About the Feeling</strong></h2>\n\n<p dir=\"ltr\"><span style=\"background-color:transparent; color:rgb(0, 0, 0); font-family:times new roman; font-size:16px\">Jesper Kyd has many bands that he admires. Some of the most notable influences on his own composition styles include classical composers in Ottorino Respighi, and Igor Stravinsky. Other bands like Royksopp and The Knife played a big part in helping him to create his own melodies.</span></p>\n\n<p dir=\"ltr\"><span style=\"background-color:transparent; color:rgb(0, 0, 0); font-family:times new roman; font-size:16px\">For Jesper, it's all about the feeling, and he admits to being drawn to the emotion of the music. The essentials of music are what make it so thoroughly enjoyable for him to work with. He finds inspiration in all of his projects – whatever they may be.</span></p>\n\n<p dir=\"ltr\"><span style=\"background-color:transparent; color:rgb(0, 0, 0); font-family:times new roman; font-size:16px\">Jesper Kyd is particularly fond of the online gaming world – </span><a href=\"//plarium.com/en/strategy-games/\" style=\"text-decoration:none;\">MMORTS games</a><span style=\"background-color:transparent; color:rgb(0, 0, 0); font-family:times new roman; font-size:16px\">, television, film and the like. The inspiration that he derives from these types of projects is second to none. For him, music is all about being able to inspire ideas and creativity.</span></p>\n\n<p dir=\"ltr\"><span style=\"background-color:transparent; color:rgb(0, 0, 0); font-family:times new roman; font-size:16px\">He is of the opinion that music serves the same purpose in every game – regardless of genre or even the platform. For Jesper, music sets the mood and heightens the experience, by adding atmosphere and an immersive experience. Jesper knows from personal experience that players are more inclined to play the game for much longer when the music flirts with their emotions.</span></p>\n\n<p dir=\"ltr\"><span style=\"background-color:transparent; color:rgb(0, 0, 0); font-family:times new roman; font-size:16px\">Jesper uses the classic example of playing a game with captivating music, and wanting to stay in the gaming world that much longer… It may well be that extra time that allows you to conjure up something new or to find what you’ve been looking for while you’re playing and enjoying the game.</span></p>\n\n<p dir=\"ltr\"><span style=\"background-color:transparent; color:rgb(0, 0, 0); font-family:times new roman; font-size:16px\">This entire process is the same regardless of the game you're playing. Jesper Kyd typically works with the audio director, creative director or even the game director. Together they discuss precisely what the music needs to be doing, in conjunction with the overall game story and all the characters. Sometimes, Jesper is directly involved in the action and he decides how the music will be applied in the game. At other times, much of the musical score would have been sorted out already before he's even brought in to put it all together.</span></p>\n\n<p dir=\"ltr\"><span style=\"background-color:transparent; color:rgb(0, 0, 0); font-family:times new roman; font-size:16px\">In any event, Jesper Kyd loves being involved. And it's a pretty time-consuming process – anywhere from 3 months to 9 months to compile, all depending on how early he’s brought into the process. The volume of music that is required is also a big factor in determining how long it takes to put it all together. Jesper admits that it's not uncommon for him to write 3 hours of music for one project.</span></p>\n\n<p style=\"text-align: center;\"><a data-analytics-id=\"blog.banner.test\" data-analytics-payload=\"{\"position\":\"middle\"}\" href=\"https://plarium.com/en/how-to-download-unauthorized/?plid=147426&pxl=seo\"><img alt=\"Raid Shadow Legends On PC\" src=\"https://gallery-pl.go-game.io/uploads/2019/11/RAD_RedGirl_B76234_970x66_Android_iOS_English&IMG=1MTM.jpg\" /></a></p>\n\n<h2 dir=\"ltr\"><strong>Always Striving for Better</strong></h2>\n\n<p dir=\"ltr\"><span style=\"background-color:transparent; color:rgb(0, 0, 0); font-family:times new roman; font-size:16px\">For Jesper Kyd, there is no real crowning achievement. Every project that he undertakes is in itself an opportunity to derive more knowledge. It also allows him to understand new ways of thinking, and pushing his musical prowess to the next level. He believes there is always room for improvement and by listening to his music, his creative juices develop and evolve further.</span></p>\n\n<p dir=\"ltr\"><em>“I have grown in other areas of music making and I feel that I can go back to that style and add something new”</em></p>\n\n<p dir=\"ltr\"><span style=\"background-color:transparent; color:rgb(0, 0, 0); font-family:times new roman; font-size:16px\">Despite Jesper's reluctance to call it a crowning achievement, his musical score on the first 4 Assassin’s Creed games were a remarkable achievement. He is delighted to know that the gaming community relishes the </span><em>Ezio’s Family</em><span style=\"background-color:transparent; color:rgb(0, 0, 0); font-family:times new roman; font-size:16px\"> musical score and connect deeply with it. His music transcends the gaming world and actually creates a bridge between the players and their in-game characters.</span></p>\n\n<p dir=\"ltr\"><span style=\"background-color:transparent; color:rgb(0, 0, 0); font-family:times new roman; font-size:16px\">Of the sound in Assassin’s Creed, he had this to say “</span><em>It seems there are now are really high expectations about the music in the Assassin’s Creed series… I feel good about having planted that seed.”</em></p>\n\n<p dir=\"ltr\"><span style=\"background-color:transparent; color:rgb(0, 0, 0); font-family:times new roman; font-size:16px\">Jesper Kyd is not content to simply stagnate in any particular genre, so he has made a move to social games. One of the world's most prestigious social games developers – Plarium - contracted Jesper Kyd to create unique music for its games. </span></p>\n\n<p dir=\"ltr\"><em>“With Plarium, I have complete creative control and that's something that I really look for when I'm working on a project. I love their ideas and they've been very receptive to mine, so we naturally connected on many levels when we started working together.”</em></p>\n\n<p dir=\"ltr\"><span style=\"background-color:transparent; color:rgb(0, 0, 0); font-family:times new roman; font-size:16px\">No doubt Jesper will be working feverishly on all sorts of projects in the future. He maintains that it's all about working with creative people in a fun-filled environment with lots of enthusiasm and energy.</span></p>\n\n<p dir=\"ltr\" style=\"text-align:center\"><span style=\"background-color:transparent; color:rgb(0, 0, 0); font-family:times new roman; font-size:16px\"><img alt=\"JESPER\" src=\"//cdn01.x-plarium.com/browser/old/blog/en/2014/07/Jesper-Kyd-Headshot.jpg\" style=\"height:300px; width:247px\" /></span></p>\n\n<p style=\"text-align: center;\"><a data-analytics-id=\"blog.banner.test\" data-analytics-payload=\"{\"position\":\"bottom\"}\" href=\"https://plarium.com/en/how-to-download-unauthorized/?plid=147426&pxl=seo\"><img alt=\"Raid Shadow Legends On PC\" src=\"https://gallery-pl.go-game.io/uploads/2019/10/RAD_Team_B74910_970x250_NoOS_English&IMG=1LSU.jpg\" /></a></p>\n","date":"5/17/2015"},"images":{"preview":{"href":"//cdn01.x-plarium.com/browser/old/blog/en/2014/08/jasper-kyd.jpg"},"authorAvatar":{"href":"//cdn01.x-plarium.com/browser/content/portal/common/avatars/default_avatar.jpg","sizes":[]}},"template_options":{"compositeId":"273"}},{"links":{"link":"/en/blog/the-power-of-hardcore-social-games/"},"strings":{"title":"The Power of Hardcore Social Games at Plarium","category":"Plarium- Behind the Scenes","author":"PLARIUM STAFF","readTime":"300000","description":"<h2>By Nicholas Day, Creative Director, Plarium</h2>\n\n<p>It’s not easy creating a terrific, free, hard-core social strategy game. Part of the challenge is that the game has to appeal to an audience that knows precisely what it wants. If the game falls short of expectations, players are out of there in a flash. Another issue that needs to be considered is that of consistency: the game needs to be able to reel players in time and again, for months or years on end. This begs the question: how is this done? What is it that will keep players engaged, and coming back, day in, and day out?</p>\n\n<p><a href=\"http://www.google.com/url?q=http%3A%2F%2Fplarium.com%2F&sa=D&sntz=1&usg=AFQjCNFU6tB0OXd5t_VwMNVujXWqa5oVmQ\">Here at Plarium</a>, we've poured a tremendous amount of effort into answering precisely these questions. Our in-house creative geniuses have summed it up in 4 key elements. These include the following: leveraging the games’ social aspects to generate a highly engaged player base; utilising open-ended narratives for all of the game environments; keeping a constant real-time format, and usage of an open-world gaming structure. Let's take a look at the open-world structure.</p>\n\n<p style=\"text-align: center;\"><a data-analytics-id=\"blog.banner.test\" data-analytics-payload=\"{\"position\":\"top\"}\" <p style=\"text-align: center;\"><a data-analytics-id=\"blog.banner.test\" data-analytics-payload=\"{\"position\":\"top\"}\" href=\"https://plarium.com/en/how-to-download-unauthorized/?plid=147426&pxl=seo\"><img alt=\"Raid Shadow Legends On PC\" src=\"https://gallery-pl.go-game.io/uploads/2019/10/RAD_RAID_EN_1920x1080_Serj_2018-0507_01Id5209_B74904_970x250_NoOS_English&IMG=1LSO.jpg\" /></a></p>\n\n<h2>The Open World Structuring Social Gaming</h2>\n\n<p>In social gaming, the open world refers to precisely what it does outside of social gaming: learn the rules and proceed in any direction that you wish. In the context of gaming, this will allow you to navigate the many features available in the game. At Plarium, we focus on a great deal of cooperative gaming, as we feel that the best route to success lies in players collaborating with one another, pushing the limits, testing the boundaries and seeking solutions in the gaming world. Point number two relates to our use of features and tools. <a href=\"//plarium.com/en/browser-games/\">Plarium browser games</a> require constant updating to prevent the gaming world from becoming stale. We want our players to engage with one another and the game in many ways, on many levels. When the shackles have been removed, players can actually take ownership of the game and attempt new ways of doing things.</p>\n\n<h2>Benefits of Real-Time Gameplay</h2>\n\n<p>Our gaming environment is constantly changing, even while players are away. You may be at work, or asleep, but rest assured that the games at Plarium will have new challenges waiting for you. The balance of power is constantly shifting as new clans are being formed. Real-time gameplay and a high amount of social interaction inevitably lead to a greater degree of engagement with players. The game becomes part and parcel of the player’s daily routine; this is what brings players back, time and again. Social gaming relationships formed between players, the sharing of information, and the pursuit of joint objectives keep the fires burning.  </p>\n\n<p style=\"text-align: center;\"><a data-analytics-id=\"blog.banner.test\" data-analytics-payload=\"{\"position\":\"middle\"}\" href=\"https://plarium.com/en/how-to-download-unauthorized/?plid=147426&pxl=seo\"><img alt=\"Raid Shadow Legends On PC\" src=\"https://gallery-pl.go-game.io/uploads/2019/11/RAD_RedGirl_B76234_970x66_Android_iOS_English&IMG=1MTM.jpg\" /></a></p>\n\n<h2>Exploring the Narrative Approach </h2>\n\n<p>PC titles form the basis of all social real-time strategy games. These types of games typically sport 3 gaming modes: multiplayer, skirmish and campaign. When it comes to MMORTS style games, here at Plarium we combine all three into a unified gaming experience. This has an interesting outcome: games play out in real time, and they are persistent. This means that players will have to face the consequences of the actions they take in the games. Newbies find it easy to immerse themselves in an unending game narrative. The story doesn't have a central focus, or a conclusion – it's ongoing. </p>\n\n<p>Players are placed into a massive set piece and the story provides the backdrop within the context of a broader global conflict. Linear progression does not exist in terms of storyline; some players really love this story, while others are content with understanding how it creates the setting. There are plenty of opportunities to delve further into the gaming world via content and side missions, but not doing so will not cause any problems for players. It's this narrative that holds the game together; beyond that players can do what they please. We also offer fully-voiced mission branches with subplots. As you advance through the game, so you enjoy increasing rewards and plenty of extra points for unique features within the game. This additional narrative to the existing mechanics of the game provides greater gaming options for players.</p>\n\n<h2>The Social Gaming Component </h2>\n\n<p>At Plarium, it's all about social gaming. This is precisely what draws players to our games, and this is what keeps them coming back time and again. As soon as players join a team, or clan, this is the glue that keeps them with us. We can personally attest to the fact that players have formed all sorts of relationships as a result of the social gaming component of Plarium games. These include well-structured peer groups, multi-year rivalries, long distance friendships and even true love. The social component – the long-term daily engagement – makes all of this possible.</p>\n\n<p>Here at Plarium we have a favourite story about a couple of players; let's call them Steve and Michelle. They were both long-time players in different clans. One of Steve's clan members broke a truce with Michelle's clan and the two of them were required to put together a diplomatic solution to the crisis. Several months went by, and Michelle received a Christmas greeting card. The two of them ended up in the same clan. They moved their game relationship to Facebook, then onto Skype, then finally they met up in real life. Now for the clincher: 6 months ago they got in touch with us to inform us that they are engaged to be married.</p>\n\n<p>It's interesting to note that in the Russian gaming community, players with very large clans typically organise gatherings at restaurants or hotels. Social games are also a great way to stay in touch with family and friends around the world – examples abound.</p>\n\n<h2>Summing it up</h2>\n\n<p>We do our very best to bring life to our gaming communities. We use all sorts of retention techniques to build a game that is ever-evolving, engaging and highly entertaining. The formula we use allows players to engage with the game in their own way, essentially giving them ownership of the game. </p>\n\n<p>Our games are about real people interacting with one another, and the design is long-term oriented to keep them coming back for more, time and again! </p>\n\n<p><a href=\"//plarium.com/en/strategy-games/\" type=\"strategy games\">Join and Play NOW!</a></p>\n\n<p style=\"text-align: center;\"><a data-analytics-id=\"blog.banner.test\" data-analytics-payload=\"{\"position\":\"bottom\"}\" href=\"https://plarium.com/en/how-to-download-unauthorized/?plid=147426&pxl=seo\"><img alt=\"Raid Shadow Legends On PC\" src=\"https://gallery-pl.go-game.io/uploads/2019/10/RAD_Team_B74910_970x250_NoOS_English&IMG=1LSU.jpg\" /></a></p>\n","date":"5/17/2015"},"images":{"preview":{"href":"//cdn01.x-plarium.com/browser/old/blog/en/2014/07/power-behind-games-at-plarium.jpg"},"authorAvatar":{"href":"//cdn01.x-plarium.com/browser/content/portal/common/avatars/default_avatar.jpg","sizes":[]}},"template_options":{"compositeId":"272"}}],"listArticles":[{"links":{"link":"/en/blog/navi-partnership/"},"strings":{"title":"When Your Hometown Heroes Become Your Teammates: RAID: Shadow Legends Partners with Natus Vincere"},"images":{"preview":{"href":"https://cdn01.x-plarium.com/browser/content/company/Blog/Articles/2021/january/partnership/navi.jpg"}},"template_options":{"compositeId":"13356"}},{"links":{"link":"/en/blog/game-vs-meta-game/"},"strings":{"title":"Game vs Meta-game: What Makes You Keep 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