When Your Hometown Heroes Become Your Teammates: RAID: Shadow Legends Partners with Natus Vincere
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Itâs not every day game developers get an opportunity to work alongside a favorite sports team youâve watched and admired growing up. But for a lot of us on the RAID: Shadow Legends team, the dream became a reality this week as we announced our collaboration with one of the largest Esports organizations in the world, Natus Vincere (NAVI), for their entire 2021 Esports tournament run.
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Plarium and NAVI are kindred spirits in a way, as the two of us were established in the same year (2009), and NAVI is based right here in Ukraine where the RAID studio is located. NAVI is one of the most successful gaming organizations in history with teams in Counter-Strike: Global Offensive, DOTA 2, Rainbow Six Siege, Player Unknown's Battlegrounds, Apex Legends, and Fortnite. In just a little more than a decade, theyâve won 241 trophies across global Esports competitions and were the most viewed club in the world last year with 23M total viewing hours across YouTube and Twitch.
We couldnât be more thrilled to have them represent RAID during 2021. Here are some of the things you can look forward to from our partnership this year.
NAVI is Rolling With RAID this Tournament Season
Some of the worldâs greatest gamers in history have donned NAVIâs iconic jersey colors, and now RAID: Shadow Legends will be prominently featured on those same jerseys as we support them in the coming tournament circuits. Beyond that, be on the lookout for exciting crossover initiatives between NAVI and RAID and donât forget to click check their official website to follow their NAVI matches, tournament dates, and upcoming streams.
NAVI Invades RAID: Shadow Legends
Most of Plariumâs loyal fan base is conditioned to see invasion as a bad thing, but in this case, we bet youâll welcome it. We plan on having a full year of collaborations, community and player challenges, and behind-the-scenes RAID and NAVI content. Bottom line - when NAVI is celebrating a victory youâll know about it (and theyâll be winning quite often).
Stay tuned for more information from us in the coming months as we roll out more details of our collaboration. If you havenât done so already, get in on the action and download RAID: Shadow Legends, and make sure you donât miss out on a minute of in-game NAVI content.
In the words of Oleksandr ânervo-â Pavlenko, CMO at NAVI: âThis will be a bright year for both our brands...together we will amaze and delight our fansâ. Thatâs a promise!