Now the big guys have it, so let's make it harder for the rest
It is quite clear that all the big accounts have been able to make full use of the seasonal store at the previous rates. Now rates have gone up drastically, they already have what they need and the small player can no longer fill up emergency gaps without spending money. Because let's face it, how many rune coins could a small or irregular player spend there? At current rates, the answer is nothing much. Plarium may claim that there are more Rune Coins to be earned now than before, and that is true but only for the top players. Getting all personal checkpoints during cvc and most other battle events is very tough. I personally didn't get there at lvl 40 and with the reinforced jotun troops, it is quite unlikely that I will. It is really becoming quite 'in your face' now that recent changes - not including silly games - are purely aimed at the top players. Once they are clear, the others can buzz off.