daveschorah said:

upgraded champion to 5 Stars but only has 30 levels not 35

1 star 15 levels

2 stars 20 levels

3 star 25 levels

4 star 30 levels

5 star 35 levels

why do 1 of mine 5 star champion only have 30? 

You have done the right thing  

By increasing the Champion's Rank to 5 Stars before Enlightening, you will get many more Emeralds from increasing level.
You get Emeralds at level 30 twice, and can do this again at level 35

A common mistake is to Enlighten too early

Sir Dan Saul Knight said:

As mentioned last time this question came up - I really don't think the in game explanation covers this clearly enough. Questions about enlightenment are going to come up over and over and over again.

For me, I don't see anything wrong with their explaination. For some reason it is more info than they normally give. My opinion, and I might be the only one. Would help if you point out what it could be, maybe they could improve that guide.

Sir Dan Saul Knight said:

Doesn't mention anything about how it allows increased levels at rank 5 and 6 does it.

It isn't intuitive. The game pushes you to make your first enlightenment at rank 3 through the tasks (which btw are a pretty good intro into how the new content works). When you do that nothing changes with regards the max level. So you learn enlightenment gives a bonus to the stats and nothing else.

It's not a huge thing but why field the same question over and over again when it could simply be addressed by enhancing the in game info? 

yes i agree we should have been given the information that you can earn extra levels and emeralds by waiting to enlighten champs

The Champions Guide under News and Announcements section makes it clear that enlightenment is required for the extra levels at Ranks 5 and 6.  This guide is much more informative.