Good news or will things go from bad to worse?

39 Replies
Jezebel
13 August, 2017, 12:50 PM UTC

http://nocamels.com/2017/08/aristocrat-buys-israeli-gaming-plarium/

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Juglar del Viento
Moderator
13 August, 2017, 3:20 PM UTC

Lady Jezebel

still not sure what it could mean.

on fb pages also has appeared that news and people is wondering

we will stay tuned for future events

regards
Resistance Is Futile
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IronApex Turok
13 August, 2017, 5:20 PM UTC

LOL!!!!!


so a coiner bought plarium?

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Gadheras
13 August, 2017, 6:32 PM UTC

http://www.gamesindustry.biz/articles/2017-08-10-plarium-acquired-in-USD500-million-deal


The Israeli developer Plarium has been acquired for $500 million by Aristocrat, an Australian casino company seeking to expand into the mobile games business.

According to a report in the Australian Financial Review, the deal is equivalent to 10x Plarium's annual earnings before interest tax depreciation and amortisation. The company's portfolio is focused on free-to-play mobile games, like Sparta: War of Empires and Vikings: War of Clans.

Plarium is based in Herzliya in Israel, but it has 1,200 employees spread across offices in Europe, the US, and other locations in Israel. Avraham Shalel, its co-founder and CEO, will continue to lead the company once the acquisition has completed, alongside the 12 people that comprise its existing management team.

For Aristocrat, the Plarium acquisition is an attempt to diversify, expanding beyond its core business of gambling machines and social casino games. Indeed, its standing in the social casino market was vastly improved by the 2012 acquisition of Product Madness, which is now one of the five biggest publishers in the sector.

Once the Plarium acquisition is completed, it will represent 22% of Aristocrat's annual revenue, based on its results from March 2017.

"Aristocrat has continued to deliver significant growth and outstanding results in our Digital social casino business," said Aristocrat CEO Trevor Croker. "The acquisition of Plarium allows Aristocrat to expand our addressable market into logical adjacent segments in the fast growing mobile gaming market."



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Jezebel
13 August, 2017, 7:11 PM UTC
IronApex Turok said:

LOL!!!!!


so a coiner bought plarium?

ha ha
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Limad
13 August, 2017, 8:27 PM UTC

Well, let's not forget they're getting access to 250m active players for 2 bucks a pop. It's practically a steal. 



Hola!
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Gadheras
13 August, 2017, 8:38 PM UTC

Limad said:


Well, let's not forget they're getting access to 250m active players for 2 bucks a pop. It's practically a steal. 



More like they can get their casino business into the pockets of minors..... Lets not fool ourselves the league chests and wheel of fortune and all that other crap.. its gambling..... and there is no control over who and what age spending the money on it.


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Limad
13 August, 2017, 9:22 PM UTC
Gadheras said:

Limad said:


Well, let's not forget they're getting access to 250m active players for 2 bucks a pop. It's practically a steal. 



More like they can get their casino business into the pockets of minors..... Lets not fool ourselves the league chests and wheel of fortune and all that other crap.. its gambling..... and there is no control over who and what age spending the money on it.


I was going for sarcasm with that one. 
Hola!
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IronApex Turok
13 August, 2017, 10:22 PM UTC
Gadheras said:

http://www.gamesindustry.biz/articles/2017-08-10-plarium-acquired-in-USD500-million-deal


The Israeli developer Plarium has been acquired for $500 million by Aristocrat, an Australian casino company seeking to expand into the mobile games business.

According to a report in the Australian Financial Review, the deal is equivalent to 10x Plarium's annual earnings before interest tax depreciation and amortisation. The company's portfolio is focused on free-to-play mobile games, like Sparta: War of Empires and Vikings: War of Clans.

Plarium is based in Herzliya in Israel, but it has 1,200 employees spread across offices in Europe, the US, and other locations in Israel. Avraham Shalel, its co-founder and CEO, will continue to lead the company once the acquisition has completed, alongside the 12 people that comprise its existing management team.

For Aristocrat, the Plarium acquisition is an attempt to diversify, expanding beyond its core business of gambling machines and social casino games. Indeed, its standing in the social casino market was vastly improved by the 2012 acquisition of Product Madness, which is now one of the five biggest publishers in the sector.

Once the Plarium acquisition is completed, it will represent 22% of Aristocrat's annual revenue, based on its results from March 2017.

"Aristocrat has continued to deliver significant growth and outstanding results in our Digital social casino business," said Aristocrat CEO Trevor Croker. "The acquisition of Plarium allows Aristocrat to expand our addressable market into logical adjacent segments in the fast growing mobile gaming market."



all you need to know........ highlighted in yellow. 
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djmoody
14 August, 2017, 2:53 AM UTC

It's a pretty impressive payday for the guys that set the company up (only about 7/8 years ago i think).

If you look at the quality of the games you can't help but feel you could produce them yourself in a few months. To make $0.5bn off the back of such simple games it quite a feat.

If the management team are staying put for the next 1/2 yrs (they won't stay put after their golden hancuffs - given they just made millions), then we can pretty much expect the same strategy for a while.

After that, who knows.

Maybe the new guys won't want to run games that to hook a few whales, with small numbers of users. Maybe they will want large number of users (to cross sell into the gambling). Here's to hoping that means a move away from uber pay to win.



Everyone has a right to an opinion. No one has a right to their opinion being respected by other if it can't be backed up with rational and logic explanation
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Gadheras
14 August, 2017, 4:14 AM UTC
djmoody said:

It's a pretty impressive payday for the guys that set the company up (only about 7/8 years ago i think).

If you look at the quality of the games you can't help but feel you could produce them yourself in a few months. To make $0.5bn off the back of such simple games it quite a feat.

If the management team are staying put for the next 1/2 yrs (they won't stay put after their golden hancuffs - given they just made millions), then we can pretty much expect the same strategy for a while.

After that, who knows.

Maybe the new guys won't want to run games that to hook a few whales, with small numbers of users. Maybe they will want large number of users (to cross sell into the gambling). Here's to hoping that means a move away from uber pay to win.




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IronApex Turok
14 August, 2017, 6:10 AM UTC
djmoody said:

It's a pretty impressive payday for the guys that set the company up (only about 7/8 years ago i think).

If you look at the quality of the games you can't help but feel you could produce them yourself in a few months. To make $0.5bn off the back of such simple games it quite a feat.

If the management team are staying put for the next 1/2 yrs (they won't stay put after their golden hancuffs - given they just made millions), then we can pretty much expect the same strategy for a while.

After that, who knows.

Maybe the new guys won't want to run games that to hook a few whales, with small numbers of users. Maybe they will want large number of users (to cross sell into the gambling). Here's to hoping that means a move away from uber pay to win.



on the other hand.... they need to recoup half a billion dollars. 
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cat in the hat
14 August, 2017, 6:30 AM UTC

This company knows there's how many active players. That's revenue to advertise anything they want to us the players and make money from that.


Anything can change in game good or bad. Sounds like a bad ideal to spend anything on game until things are finalized with this deal. I suppose things could get worse. But not any worse then ISPs selling costumers browser history to the highest bidder. 

Congrats to Plarium knowing when to sell I guess.
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BiohazarD
Moderator
15 August, 2017, 7:00 AM UTC
djmoody said:

It's a pretty impressive payday for the guys that set the company up (only about 7/8 years ago i think).

If you look at the quality of the games you can't help but feel you could produce them yourself in a few months. To make $0.5bn off the back of such simple games it quite a feat.

If the management team are staying put for the next 1/2 yrs (they won't stay put after their golden hancuffs - given they just made millions), then we can pretty much expect the same strategy for a while.

After that, who knows.

Maybe the new guys won't want to run games that to hook a few whales, with small numbers of users. Maybe they will want large number of users (to cross sell into the gambling). Here's to hoping that means a move away from uber pay to win.



It's possible.  Or maybe they'll focus on developing mobile games, and their whales will be kids who got their hands on daddy's credit card :P
Any opinions expressed by me are my own and do not necessarily represent the opinions of or constitute official statements by Plarium.
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Oracle
15 August, 2017, 8:11 AM UTC

IronApex Turok said:


LOL!!!!!


so a coiner bought plarium?

Well it was a good buy. It makes sense why they bought Plarium. 

It has been profitable for years, making increasing profit every year
It target market is exponential, for as long as there is advert like these one, http://prntscr.com/g8n84q able to attract 500K clicks per week or so.
Its very cheap to make+maintain, but if you do it right it has a potential to make huge  profits for a long time.
The business is itself non degenerative. in a sense that you don't only need a couple of nerds only as a stuff. You can buy a printing mill, and sell comics, T-shirts, sell 2hrs ''free version'' SP-RPS games, Make a movie or two. 

Biohazard has killed the forum.
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Alina Phoenix
Community Manager
15 August, 2017, 10:02 AM UTC

Hello.

Actually, this news will not have any impact on the games themselves as well as on the features that will be implemented in the game.

Community Manager
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IronApex Turok
15 August, 2017, 5:49 PM UTC
Alina Phoenix said:

Hello.

Actually, this news will not have any impact on the games themselves as well as on the features that will be implemented in the game.

is the new owner willing to spend the money to migrate to html after spending 500 million dollars?  
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djmoody
15 August, 2017, 8:55 PM UTC

It could be very positive.

The old management of Plarium were no doubt looking for this exit strategy. Huge pressure on short term profits, boost immediate earning anyway possible, boost the sale price of the company.

The new management have invested half a billion dollars. They clearly aren't in for the short term, they have to be in it for the long term. This may well align their objectives far more closely to those of the customers than we ever got from Plarium.
Everyone has a right to an opinion. No one has a right to their opinion being respected by other if it can't be backed up with rational and logic explanation
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Razzer
16 August, 2017, 1:53 AM UTC
djmoody said:

It could be very positive.

The old management of Plarium were no doubt looking for this exit strategy. Huge pressure on short term profits, boost immediate earning anyway possible, boost the sale price of the company.

The new management have invested half a billion dollars. They clearly aren't in for the short term, they have to be in it for the long term. This may well align their objectives far more closely to those of the customers than we ever got from Plarium.
Expect some customer surveys in the near future... I know most of us will have to dig deep, but get ready with your comments on how to improve the game :)
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Alina Phoenix
Community Manager
16 August, 2017, 8:13 AM UTC

IronApex Turok said:


Alina Phoenix said:


Hello.

Actually, this news will not have any impact on the games themselves as well as on the features that will be implemented in the game.

is the new owner willing to spend the money to migrate to html after spending 500 million dollars?  

Hello.

It won't affect the work of our teams on moving from Flash. All information I already gave you regarding this question is still up-to-date. 
Community Manager
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