Why do Soldiers Inc. advertisements primarily now use naval vessels ?

6 Replies
sprinkle6
10 January, 2017, 3:37 PM UTC

If you use Bing or MSN, you may have seen ads for this game. One of them shows a aircraft carrier from the front at sea level, sort of tilted to one side, and the other shows various similar ships from the sides with different national flags, and some statistics for them, like weight and number of aircraft. The thing is, this isn't a naval game ! Its a base-builder game set totally on land. So, why does it use advertisements that don't relate at all to anything in the actual game ?

Evony and other games of its type often use suggestive women in their ads in a similar way, but that is fairly obviously because sex sells, which is a very old adage, but this is just strange. I mean, if they like modern military ships so much, why not make an actual ship-based game, and advertise it with ships, rather than use ships to advertise a land-based game ? I have seen naval games, so such a game could be made. Is 'Ships sell' the new 'sex sells' of gaming ? Does anyone know the reason for this silliness ?

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Red-Terror
10 January, 2017, 5:33 PM UTC

in this way, in addition to obsessed for sex, they also attracts into the game the obsessed for vessels!

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RobertShatz
Moderator
11 January, 2017, 12:08 AM UTC
sprinkle6 said:

If you use Bing or MSN, you may have seen ads for this game. One of them shows a aircraft carrier from the front at sea level, sort of tilted to one side, and the other shows various similar ships from the sides with different national flags, and some statistics for them, like weight and number of aircraft. The thing is, this isn't a naval game ! Its a base-builder game set totally on land. So, why does it use advertisements that don't relate at all to anything in the actual game ?

Evony and other games of its type often use suggestive women in their ads in a similar way, but that is fairly obviously because sex sells, which is a very old adage, but this is just strange. I mean, if they like modern military ships so much, why not make an actual ship-based game, and advertise it with ships, rather than use ships to advertise a land-based game ? I have seen naval games, so such a game could be made. Is 'Ships sell' the new 'sex sells' of gaming ? Does anyone know the reason for this silliness ?

Sir...Just advertizment..Draw the eye ..get their attention..You can not advertize anything if those you are trying to reach does not pay attention to your add
Robert Shatz
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dragonslayer2usa
11 January, 2017, 1:06 AM UTC

Still this false advertisement bait and switch ,if there is no ships lol .




Same with the other sites seems this getting more and more common at least here its only ships and at least they not trying to make it out like a porn site .


(seen so many saying its 18+ and even saying its x rated just to get you in, wartune ,LOA and few others have done this in facebook )


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Alyona Kolomiitseva
Community Manager
11 January, 2017, 11:36 AM UTC
Guys, banners are not always reflecting the actual in-game features. They are created for advertising purposes only, not for informing potential players about the game features, mechanics and gameplay.
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itszoner
12 February, 2017, 2:50 PM UTC
It's a horrible practice - but the pretty pictures of submarines got ME here...
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Alyona Kolomiitseva
Community Manager
13 February, 2017, 11:07 AM UTC
itszoner said:

It's a horrible practice - but the pretty pictures of submarines got ME here...
So those banners do their job I guess...
Plarium Community Manager. Please note that I will be unable to respond to your private messages, review your tickets, or check your account information. All technical issues should be directed to our Support Team at plrm.me/Support_Plarium
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